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Senior Marketing Analyst

İstanbul, Türkiye (On-site)

Senior Marketing Analyst

1 Month ago • 3 Years + • Marketing • Data Analyst

About the job

7 skills required for this role

Test your skills to join the top 1% applicants for this job

looker

python

sql

excel

communication

data-driven-decisions

cross-functional

Job Description

As a Senior Marketing Analyst, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns. You will be responsible for developing and implementing marketing analytics frameworks to measure campaign effectiveness, working closely with Performance and Brand Marketing teams, providing strategic insights based on data analysis, performing ad-hoc analyses to guide marketing decisions, examining marketing performance and user conversion data funnel to identify opportunities to improve ROI, and working with external and internal data teams to enhance the attribution framework. You will also be analyzing TV advertising campaign's effectiveness and assessing differences in performance across markets.

Must have:

3+ years of experience in marketing analytics
Excel expertise
Strong analytical skills
Excellent communication skills
Passion and interest in games
Understanding and appreciation of teamwork

Good to have:

Experience in the gaming industry
Familiarity with performance marketing measurement tools (Adjust or Appsflyer)
Experience using data analysis and visualization tools (SQL, Python, R, Looker)

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We are looking for a Senior Marketing Analyst to join our team. As a Senior Marketing Analyst, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns.

At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!

Resposibilities

Developing and implementing marketing analytics frameworks to measure campaign effectiveness
Working closely with Performance and Brand Marketing teams and providing strategic insights based on data analysis
Performing ad-hoc analyses to guide marketing decisions
Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
Working with external and internal data teams to enhance the attribution framework
Analyzing TV advertising campaign's effectiveness, assessing differences in performance across markets

Requirements

At least 3+ years of experience in marketing analytics, preferably within the gaming industry
Excel expertise is required
Familiarity with performance marketing measurement tools, such as Adjust or Appsflyer, is a plus
Experience using other data analysis and visualization tools such as SQL, Python, R, Looker, or similar software is a plus
Strong analytical skills to make data-driven decisions
Excellent communication skills
Passion and interest in games
Understanding and appreciation of teamwork

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About The Company

Dream Games

38 Active Jobs

Dream Games is a leading mobile gaming company with offices in Istanbul and London. Our objective is to combine technology and creativity to develop high-quality mobile games that will be played for years.