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Conversion Rate Optimization Specialist

Ontario, Canada (Hybrid)

Conversion Rate Optimization Specialist

8 Hours ago • 5 Years + • Marketing

About the job

9 skills required for this role

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seo

looker

google-analytics

front-end

tableau

user-experience-ux

cross-functional

talent-acquisition

organisational-skills

Job Description

As the Conversion Rate Optimization Specialist, you'll design and execute experiments to enhance user experiences across Prodigy's website and marketing channels. Collaborating with cross-functional teams, you'll optimize user journeys, refine personalization, and analyze A/B tests using platforms like Optimizely or VWO. You'll tailor visitor experiences, collaborate with design teams, track key metrics, and support marketing teams with testing frameworks across various channels. This role requires a strong analytical mindset, proficiency in testing platforms, and expertise in marketing analytics and UX principles.

Must have:

5+ years CRO experience
A/B testing expertise
Proficient in analytics tools
Strong analytical skills
UX/UI design understanding
Collaboration with teams

Good to have:

Experience with Intellimize, VWO, Optimizely
Familiarity with data pipelines (Segment, GTM)
Front-end web development skills

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Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit www.prodigygame.com to learn more.

With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.

As the Conversion Rate Optimization Specialist, you will design and execute a comprehensive experimentation framework to enhance customer experiences across the Prodigy website and various other marketing channels. Collaborating with cross-functional teams, you’ll optimize user journeys, refine personalization efforts, and uncover opportunities to deliver impactful results that support Prodigy’s growth.

Your Impact

Develop and execute an experimentation roadmap for Prodigygame.com, continuously optimizing the experience for all user personas.
Define prioritization criteria for tests and personalization initiatives by assessing strategic alignment, potential impact, resource availability, and technical feasibility.
Design, implement, and analyze A/B, multivariate, rules-based, and AI-driven tests using tools such as Intellimize (Webflow Optimize), VWO, Optimizely, or similar platforms, driving continuous optimization and learning.
Tailor visitor experiences with adaptive personalization efforts based on demographic and psychographic data.
Collaborate with design teams to enhance user interactions and interface design, leveraging a deep understanding of UI/UX principles to deliver exceptional experiences.
Track, analyze, and report on key metrics and test results, providing clear insights and actionable recommendations that influence strategic decisions and growth.
Support marketing teams with testing frameworks across paid campaigns, email marketing, social media, SEO, and other channels to maximize engagement and performance.
Champion a culture of experimentation and learning across teams, sharing successes, documenting learnings, and ensuring your findings drive meaningful improvements for our users.

About You

Proven expertise in Conversion Rate Optimization with 5+ years of hands-on experience and a successful track record of driving measurable improvements.
Strong analytical and proactive mindset with the ability to take initiative, identify opportunities, and solve problems effectively.
Exceptional organizational skills with a proven ability to manage multiple projects, prioritize effectively, and deliver results in dynamic environments.
Proficient in utilizing testing platforms such as Intellimize (Webflow Optimize), VWO, Optimizely.
Deep expertise in marketing analytics and performance measurement with experience using tools such as Google Analytics, Looker, Tableau, or Thoughtspot.
Strong understanding of user experience (UX) principles paired with a keen eye for design to create user-centric, high-performing solutions.
Solid technical proficiency in front-end web development enabling effective collaboration with development teams to implement strategies.
Familiarity with data pipelines and campaign tracking tools such as Segment, Google Tag Manager (GTM), or Fivetran, ensuring accurate measurement and reporting.

Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.

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About The Company

Prodigy Education

18 Active Jobs

Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating millions worldwide via fun, secure and accessible curriculum-aligned gameplay experiences. At Prodigy Education, we believe maximizing student motivation helps develop a lifetime love of learning. Prodigy’s approach to fun, game-based learning means kids no longer have to choose between homework and playtime.

You’ll be working on products used and loved by millions of students, teachers and parents worldwide. It’s why so many of our team members are proud to be Prodigy.

Not only are our games fun and engaging, they’re also designed to support positive educational outcomes. Helping kids have fun while they learn — what could be more rewarding than that?