Senior Paid Media Analyst

1 Month ago • 3-5 Years

Job Summary

Job Description

As a Senior Paid Media Analyst, you will be responsible for establishing and overseeing the strategy and execution for growth marketing channels. This role involves working closely with cross-functional teams to ensure campaigns drive core business growth objectives. Key responsibilities include deep understanding of Search (SEM & SEO), monitoring and analyzing campaign performance, researching keywords, performing competitive analysis, accurately pacing budgets, designing and reporting on A/B tests, analyzing data for improvements, and developing management reports. This role requires working during shopping holidays and adhering to core business hours from 9:00 AM – 6:00 PM ET weekdays.

Must have:

3-5 years of SEM strategy experience
Experience with advertising management tools
Ability to communicate effectively with teams
Data-driven and analytically-minded
Experience with campaign planning & execution

Perks:

Flexible time off
Volunteer paid time off
Generous holidays
Recognition Programs
Wellness and mindfulness programs
Career advancement opportunities
Sick days
Generous Paid Parental Leave
Regional holiday celebrations
Community give-back celebrations
Unwavering commitment to diversity and inclusion
Employee stock purchase program

3 skills required

3 skills required for this role

Add these skills to join the top 1% applicants for this job

cross-functional

budget-management

seo

Job Details

Description

Position at Consumer Tech

Who You Are:

As a Senior Paid Media Analyst, you will help us establish and oversee the strategy and execution for growth marketing channels. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.

Your Focus:

Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
Monitor and analyze campaign performance in platforms like Google and Microsoft
Research keywords, analyze their relevance, and perform competitive analysis
Accurately pace daily paid search budgets with a focus on identifying growth
Design, create, and report on A/B tests to drive improvements across all KPIs
Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
Partner with the data intelligence team to develop dashboards to measure campaign success
Develop and deliver management reporting materials, reports and presentations
Manage one or more Paid Search Associates.

Qualifications Required:

3 - 5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaigns
Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor
Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
Data lover and analytically-minded with a passion for marketing
Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
Experience working within a complex scope of paid digital marketing including: campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy, and measurement/results analyses.
Experience coaching direct reports, managing performance, creating a marketing roadmap, and setting goals for a team.

Important NOTE:

This role requires to work on Shopping holidays i.e. Thanksgiving & Blackfriday weekend.
This role is open as Remote - US / Remote - Canada and you must be able to work our core business hours i.e. 9:00 AM – 6:00 PM ET weekdays.

Perks and Benefits

Flexible time off
Volunteer paid time off
Generous holidays
Recognition Programs - yes there are multiple AND prizes!
Wellness and mindfulness programs
Career advancement opportunities
Sick days
Generous Paid Parental Leave
Regional holiday celebrations
Community give-back celebrations
Unwavering commitment to diversity and inclusion
Employee stock purchase program
...and more!

About our Company Ziff Davis:

We’re the company that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon and other top Fortune 100 companies come to us because of our scale, reach, efficiency and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month.

Ziff Davis CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.