Senior Paid Media Analyst
Job Summary
Job Description
As a Senior Paid Media Analyst, you will be responsible for establishing and overseeing the strategy and execution for growth marketing channels. This role involves working closely with cross-functional teams to ensure campaigns drive core business growth objectives. Key responsibilities include deep understanding of Search (SEM & SEO), monitoring and analyzing campaign performance, researching keywords, performing competitive analysis, accurately pacing budgets, designing and reporting on A/B tests, analyzing data for improvements, and developing management reports. This role requires working during shopping holidays and adhering to core business hours from 9:00 AM – 6:00 PM ET weekdays.
Must have:
- 3-5 years of SEM strategy experience
- Experience with advertising management tools
- Ability to communicate effectively with teams
- Data-driven and analytically-minded
- Experience with campaign planning & execution
Perks:
- Flexible time off
- Volunteer paid time off
- Generous holidays
- Recognition Programs
- Wellness and mindfulness programs
- Career advancement opportunities
- Sick days
- Generous Paid Parental Leave
- Regional holiday celebrations
- Community give-back celebrations
- Unwavering commitment to diversity and inclusion
- Employee stock purchase program
3 skills required
Job Details
Description
Who You Are:
As a Senior Paid Media Analyst, you will help us establish and oversee the strategy and execution for growth marketing channels. This position will work closely with cross-functional teams to ensure campaigns will drive core business growth objectives.
Your Focus:
- Deep understanding in Search (SEM & SEO) is a must. Candidate must have an understanding of how search engines operate and have experience developing campaign strategies from inception to execution.
- Monitor and analyze campaign performance in platforms like Google and Microsoft
- Research keywords, analyze their relevance, and perform competitive analysis
- Accurately pace daily paid search budgets with a focus on identifying growth
- Design, create, and report on A/B tests to drive improvements across all KPIs
- Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions.
- Partner with the data intelligence team to develop dashboards to measure campaign success
- Develop and deliver management reporting materials, reports and presentations
- Manage one or more Paid Search Associates.
Qualifications Required:
- 3 - 5 years of experience developing and driving SEM strategy of complex digitally focused acquisition marketing campaigns
- Extensive experience using any of the following advertising management tools such as: Search Ads 360, Google Ads Editor, Bing Ads Editor
- Experience communicating effectively with creative and technical teams to develop cohesive strategies for campaign execution
- Data lover and analytically-minded with a passion for marketing
- Demonstrated quantitative skillset and can think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
- Experience working within a complex scope of paid digital marketing including: campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy, and measurement/results analyses.
- Experience coaching direct reports, managing performance, creating a marketing roadmap, and setting goals for a team.
Important NOTE:
- This role requires to work on Shopping holidays i.e. Thanksgiving & Blackfriday weekend.
- This role is open as Remote - US / Remote - Canada and you must be able to work our core business hours i.e. 9:00 AM – 6:00 PM ET weekdays.
Perks and Benefits
- Flexible time off
- Volunteer paid time off
- Generous holidays
- Recognition Programs - yes there are multiple AND prizes!
- Wellness and mindfulness programs
- Career advancement opportunities
- Sick days
- Generous Paid Parental Leave
- Regional holiday celebrations
- Community give-back celebrations
- Unwavering commitment to diversity and inclusion
- Employee stock purchase program
- ...and more!
About our Company Ziff Davis:
We’re the company that owns CNET, Mashable, PCMag, LifeHacker, ExtremeTech, and ZDNET and other media properties with expertise across tech, entertainment, and retail categories. Clients like AT&T, Microsoft, TMobile, Target, Google, Verizon, Walmart, Amazon and other top Fortune 100 companies come to us because of our scale, reach, efficiency and performance. The parent company Ziff Davis (Nasdaq: ZD) is a comscore top 100 property, reaching over 100 Million unique visitors each month.
Ziff Davis CNET Group is a safe, inclusive workplace for people of all backgrounds and walks of life. We strongly encourage you to apply if you are from a marginalized or underrepresented group, particularly in the technology industry. Some candidates may see a long list of job requirements and feel discouraged because they don't match every single bullet point - we suggest, please apply anyway. We're flexible on location wherever possible - we are a Work From Anywhere company. We don't believe in a "perfect" candidate because we believe in our core value, "Evolve and Adapt Quickly". If you believe this is a role that you'll be excited to work in every day, want to be a part of a culture like ours, and will be relentless about pushing boundaries to succeed, please apply.
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