Senior Paid Media Manager, Search

About Dialpad
Dialpad is the leading Ai-powered customer communications platform, transforming how businesses communicate with their customers. More than 50,000 companies around the globe — including Netflix, RE/MAX, Uber, Randstad, and Tractor Supply — rely on Dialpad to build stronger customer connections using real-time, Ai-driven insights. Visit dialpad.com to learn more.

Being a Dialer
At Dialpad, you’ll be part of a collaborative team working toward our shared mission of making our customers and their employees wildly successful. We believe that every conversation matters, and we're elevating each one with a platform that drives real-time insights and automation for our customers.

We thrive on continuous evolution, where every employee leverages industry-leading Ai to constantly refine our platform and our own skills. We seek individuals who not only meet our high standards but go beyond them. Our ambition is significant, and achieving it requires a team that operates at the highest level. We look for individuals who are not just ambitious but who also possess the traits that are fundamental to our success: Scrappy, Curious, Optimistic, Persistent, and Empathetic.

Your Role
You are a data-driven Manager of Paid Search who will join our high-performing demand generation marketing team. In this pivotal role, you will drive Dialpad’s pipeline and revenue growth by developing and executing optimized customer acquisition strategies. You will own the management, optimization, and scaling of paid search campaigns, ensuring maximum efficiency, demand capture, and a strong digital brand presence. Thriving in a fast-paced environment, you are highly analytical and leverage data to inform strategic decisions. This role requires deep expertise in Paid Search/Search Engine Marketing (SEM), a proven track record of managing large-scale B2B campaigns, and a strong grasp of performance marketing, analytics, and cross-functional collaboration to drive continuous optimization and success.

What You’ll Do

• Strategy & Execution: Develop, implement, and optimize paid search strategies across Google Ads, Microsoft Advertising, Google Demand Gen, and Performance Max to maximize ROI and drive high-quality traffic and pipeline growth globally (North America, EMEA & APAC).
• Campaign Management: Manage and scale large-scale SEM campaigns with a focus on ROI, cost efficiency, and performance improvements. Continuously monitor KPIs and adjust bids, budgets, and targeting accordingly.
• Keyword & Audience Optimization: Conduct deep keyword research, audience segmentation, and competitive analysis to maximize ad relevance, Quality Score, and conversion rates. 
• A/B Testing & Experimentation: Design, execute, and analyze A/B and multivariate tests to improve ad creatives, landing pages, and audience targeting. Leverage insights to iterate and scale winning strategies.
• Data Analysis & Insights: Leverage data analytics tools (Google Analytics, Tableau, Looker) to extract insights, identify trends, and provide recommendations for improving campaign performance.
• Cross-Functional Collaboration: Work closely with content, design, SEO, and web teams to ensure a seamless user journey and optimize landing page experiences for conversion rate improvement. 
• AI & Automation: Utilize AI-powered tools, automation scripts, and machine learning models to enhance campaign efficiency, bidding strategies, and budget allocation.
• Budget Management & Forecasting: Own and manage multi-million dollar budgets, ensuring spend allocation aligns with business objectives while maximizing efficiency and return on ad spend (ROAS). Forecast and set clear objectives and KPIs for each campaign and channel.
• Industry Monitoring & Innovation: Stay ahead of digital advertising trends, Google algorithm updates, and best practices to maintain a competitive edge in paid search.

Skills You’ll Bring

• Paid Search Expertise: 6+ years leading performance marketing and paid search campaigns in B2B or tech-driven environments, with a track record of managing and scaling budgets >$12M.
• Data-Driven Optimization: Strong analytical skills to interpret data, extract insights, and drive campaign performance.
• Platform Proficiency: Hands-on experience with Google Ads, Bing Ads, Performance Max, and analytics tools like Google Analytics and Tableau. Experience with Facebook Ads & LinkedIn Ads is a plus.
• Strategic Growth: Ability to identify trends, refine strategies, and optimize for continuous improvement.
• A/B Testing & Experimentation: Proven ability to design, execute, and iterate on A/B tests to refine messaging, landing pages, optimize conversion rates, and maximize return on investment.
• Performance-Driven Execution: Demonstrated success in exceeding performance goals through strategic thinking, creative problem-solving, and a data-centric approach.
• Conversion Optimization: Strong knowledge of CRO and landing page optimization to improve user experience.
• Communication & Collaboration: Exceptional ability to articulate insights, strategies, and performance metrics to stakeholders across teams.
• Affiliate & CPL Management: Experience managing and scaling Affiliate and Cost-Per-Lead (CPL) programs, along with overseeing partnerships with review sites to expand acquisition channels.
• ABM & Segmentation: Familiarity with ABM platforms like 6Sense and audience segmentation for precise targeting.

We believe in investing in our people. Dialpad offers competitive benefits and perks, alongside a robust training program that helps you reach your full potential. We have designed our offices to be inclusive, offering a vibrant environment to cultivate collaboration and connection. Our exceptional culture, recognized repeatedly as a certified Great Place to Work, ensures every employee feels valued and empowered to contribute to our collective success.

Don’t meet every single requirement? If you’re excited about this role and you possess the fundamental traits, the drive, and strong ambition we seek, but your experience doesn’t satisfy every qualification, we encourage you to apply. 

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.