Senior Specialist, Creative Intelligence
About the job
SummaryBy Outscal
Scopely is seeking a Creative Intelligence Sr. Specialist to drive player-centric product strategy and creative testing for games like Marvel Strike Force and Star Trek Fleet Command. You'll manage testing processes, develop strategies, analyze data, and collaborate with various teams to optimize creative performance. A background in performance marketing and mobile gaming KPIs is essential.
Description
Scopely is looking for a Creative Intelligence Sr. Specialist to join our User Acquisition team in Mexico City on a hybrid basis!
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
- As a Creative Intelligence Sr. Specialist on the User Acquisition Team, you are responsible for contributing to a player-centric product strategy that drives healthy and sustainable active player growth. Our mission is to make experiences that our players love and keep coming back to time and time again. A key component of achieving this goal is a deep investment in creative strategy. You will focus on creative testing within several games in Scopely's portfolio to help measure new creatives against each other, identify top performing concepts and provide analysis of each experiment. You will work primarily with our user acquisition team, but your presence will also be felt across multiple teams within our Company.You will come from a marketing or analytical background, demonstrate a history of both executing on creative tests and analyzing the results to make educated recommendations. You should have a natural analytical drive to assess and deliver on KPIs, with an intellectual desire to experiment constantly. Being highly collaborative and being able to influence across many disciplines is a must. You will report directly to the Director of Creative Intelligence.What you will do:
- Own our creative testing process on games like Marvel Strike Force, Star Trek Fleet Command and others, setting up multiple tests on a weekly basis, tracking performance and reporting on final results
- Manage the organization of our creative testing queue and vocalize any gaps in testing activity due to lack of assets
- Develop strategy for both optimizing creative testing spend and length
- Collaborate with the Creative Strategy Manager and UA Creative Team in brainstorming, using a results-based approach to aid in ideation
- Assist in long-form creative analysis, providing support to Creative Strategy Manager in monthly, quarterly and yearly UA creative reviews
- Work closely with data tech team to recommend improvements to proprietary creative testing platform
- Identify any emerging trends and investigate anomalies in testing
- Analyze live environment data to ensure testing environment accurately reflects audience targeting
- Assist in competitive creative research and analysis
Ideal candidate will have:- 2-3 years’ experience in performance marketing
- Knowledge of mobile gaming KPIs
- Fluent in discussing creative elements, from stylistic choices to formatting decisions, to both core and broad audiences
- Desire to own a workflow and optimize experimental process to the best of their abilities
- Strong analytical and organizational skills
- Immense appetite for learning and a passion for mobile entertainment / gaming
- Bachelor’s degree from an accredited university
- Fluency in English
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.
