Social Media Marketer - B2B SaaS

Industry: B2B SaaS, E-commerce

We are a fast-growing B2B SaaS company specializing in developing apps that help Shopify stores enhance their online shopping experiences. Our suite of tools is designed to make e-commerce more intuitive, seamless, and customer-friendly for Shopify merchants, allowing them to increase conversions and drive revenue. We are passionate about providing solutions that directly address the challenges of running a successful online store. As we continue to expand our product offerings, we are seeking a creative social media marketer to help amplify our message and build a strong community around our brand.

As a Social Media Marketer, you will be responsible for managing and growing our presence on various social media platforms such as LinkedIn, Twitter, and YouTube. You will create and implement campaigns that resonate with our B2B audience, specifically targeting Shopify merchants and decision-makers in the e-commerce sector.

• Develop and execute a comprehensive social media strategy aligned with our marketing and brand goals.

• Manage all social media channels (LinkedIn, Twitter, YouTube, etc.) to increase brand visibility, engagement, and lead generation.

• Create, curate, and schedule engaging content, including posts, infographics, videos, and case studies, to educate and engage the target audience.

• Monitor industry trends and competitive activity to inform content creation and strategy.

• Collaborate with the content, design, and product teams to create social media assets that support product launches, webinars, and events.

• Track and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer, and provide insights and recommendations.

• Engage with followers, industry influencers, and partners to create conversations and foster community growth.

• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the Shopify and e-commerce space.

• Proven experience as a Social Media Marketer, with a focus on B2B or SaaS.

• Strong knowledge of LinkedIn, Twitter, and other B2B-relevant social platforms.

• Experience in managing paid social campaigns and working with paid media budgets.

• Excellent written and verbal communication skills, with a strong understanding of what resonates with a B2B audience.

• Ability to create both visual and written content.

• Analytical mindset with experience in reporting and improving on key social metrics.

• Understanding of Shopify, e-commerce, and SaaS is a major plus.

• Bachelor’s degree in Marketing, Communications, or a related field.

• Play a key role in driving the social presence of a fast-growing B2B SaaS company.

• Collaborative and forward-thinking work culture.

• Competitive compensation and benefits package.