Sr. Ecommerce Manager

We are seeking a dynamic and experienced Sr. Ecommerice Manager to join our marketing team to be a key player in driving qualified traffic to the SCUF Gaming website. This role is pivotal in driving our direct-to-consumer business through data-driven product merchandising, promotional planning & consumer journey development. The ideal individual should be a creative problem solver and possess the ability to implement innovative e-commerce strategies based on data-driven insights. A deep understanding of the gaming community and active participation in gaming forums or communities will be a significant advantage. 

Strategic Promotion and Campaign Planning: 

• Lead the development and management of our yearly promotion and campaign calendar, ensuring that monthly and quarterly focuses align with overall business objectives and are communicated effectively across teams. 

• Collaborate closely with team leads to align on strategic directions for monthly campaigns and promotions. 

• Develop and manage promotional forecasts using ASP and unit sales targets to project promo lift. 

• Formulate and execute e-commerce channel strategies that aligns campaigns, promotions, new product introductions & partnership executions. 

Comprehensive Asset Management: 

• Design and oversee the execution of a master asset calendar, strategically positioning homepage, landing page, and promotional content to maximize customer engagement and conversion. 

• Drive the creation of high-impact creative assets by submitting detailed briefs and ensuring that all materials are aligned with the brand’s vision and strategic objectives. 

Performance Insights: 

• Synthesize and present performance recaps of promotions, offering strategic insights to the performance team and making data-driven recommendations to optimize future initiatives. 

• Monitor KPIs and prepare regular reports for management, highlighting key findings and performance trends 

Project and Process Leadership: 

• Lead the strategic planning and execution of e-commerce projects, from managing Monday.com sprint boards to coordinating complex website tasks, ensuring that all initiatives are delivered on time and within scope. 

• Spearhead the development and implementation of new content management processes in Prismic, optimizing workflows and delegating tasks to maximize efficiency. 

Optimization and Innovation in E-Commerce Tools: 

• Strategically manage the implementation of promotions in Magento, leveraging cart price rules to enhance customer experience and drive sales. 

• Lead the strategic setup and analysis of A/B testing, using insights to continuously improve and refine e-commerce performance. 

E-Commerce Growth and Development: 

• Advocate for and present strategic e-commerce merchandising initiatives that are designed to drive significant business growth and enhance the customer experience. 

• Oversee the intake and evaluation of new website requests, ensuring that all initiatives align with strategic business goals and deliver measurable value. 

Team Leadership and Innovation: 

• Mentor and develop an E-Commerce Coordinator, fostering a culture of continuous learning and strategic thinking within the team. 

• Lead the strategic adoption of new SaaS tools, ensuring that all implementations align with broader e-commerce strategies and deliver measurable business outcomes.