Analytical Lead, Home and Consumer Services
Job Summary
Job Description
- 8+ years experience in relevant field
- Expert in media analytics and digital marketing
- Strong data analysis and presentation skills
- Experience with video attribution and MMM
- Excellent project management and client communication
- Knowledge of YouTube and Google Search Ads
- Experience with advertisers, agencies, and clients
- Understanding of traditional and digital marketing tactics
- Bonus
- Equity
- Benefits
1 skill required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience working with advertisers, agencies, and clients, and knowledge of traditional as well as digital marketing tactics and strategy.
- Experience finding compelling insights and building narratives.
- Knowledge of YouTube, Google Search, inclusive of product capabilities and systems.
- Understanding of the video advertising space, with experience in video attribution tools and MMMs.
- Excellent project management skills across multiple stakeholders.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $114,000-$169,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Responsibilities
- Lead business insights, analytics, experimentation and advanced measurement to partner with customers to drive business outcomes by Consideration and Brand investment.
- Define and refine values for measuring outcomes that matter, with a focus on competitive budgets from linear investment.
- Leverage measurement methods and analysis to produce business focused insights and help customers understand the value of media. This includes having knowledge of third party Video Measurement tools and an understanding of Marketing mix modeling (MMM).
- Test via experimentation and learning agendas, share learnings across sectors, and implement practices with cross-functional partners.
- Define a cross-media measurement standard that supports an accurate measurement of performance for a customer's business.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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