B2B Creative Concept Lead

Please note: This position is exclusively open to Saudi nationals, currently residing in Riyadh, Saudi Arabia. The role requires hybrid attendance, with regular in-office presence at our Riyadh location as per business needs.

Are you ready for a Game-Changing Career Experience?

At EFG (ESL FACEIT Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. We bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in enabling and empowering the esports industry for more than two decades, aligned with our core mission “Create worlds beyond gameplay, where players and fans become a community”.

The Creative B2B Solutions team is an In-house service squad committed to fostering robust collaboration with key stakeholders across EFG, including Sales, Brand Partnership Management, Game Partnership, Marketing, and Leadership teams. Our mission is to adeptly distill consumer and business insights into compelling and coherent sales materials, ensuring a unified and persuasive representation of our brands and value proposition.

Led by go-getters, trendsetters, and storytellers the team will be primarily responsible for ensuring the sales and brand partnership management team has the ability to confidently convey our ability to be the trusted source that can bring their brands to life in the gaming community in an authentic and relevant way – across EFG’s master brand platforms and channels. 

As a Creative Concept Lead, you will play a pivotal role in strengthening our internal creative capabilities and positioning our business for success. This role is ideal for a strategic, concept-driven creative looking to step up into a leadership position, driving the development of high-impact B2B narratives, presentations, and creative strategies. You will report to the Senior Creative Director and will have some team management 

Working closely with sales and publishing teams, you will craft compelling storytelling frameworks, experiential concepts, and strategic messaging that enhance our business offerings. You will take ownership of creative direction and execution, ensuring that our internal creative function continues to evolve as a powerful force within the company.  

Key Responsibilities:

Creative & Strategic Leadership

• Develop and own strategic creative concepts and narratives that support sales, partnerships, and publishing efforts.
• Craft high-impact presentations, creative decks, and brand narratives to position the business effectively.
• Elevate the internal creative function, ensuring our team is a strategic driver of business success.
• Identify opportunities to enhance how we communicate our value proposition to partners and stakeholders.

Stakeholder & Team Management

• Work closely with sales and publishing teams to ensure creative solutions meet business needs.
• Mentor and support junior creatives, fostering an environment of innovation and growth.
• Take ownership of building agile and scalable capacities to cover any sort of creative request
• Drive internal knowledge-sharing, helping to build the creative department’s capabilities and influence.

Copywriting & Narrative Development

• Lead the development of persuasive, insight-driven messaging for B2B audiences.
• Translate complex business strategies into clear, compelling storytelling frameworks.
• Ensure consistency in messaging and creative execution across all internal and external communications.

Project Ownership & Execution

• Take ownership of multiple strategic projects, from concept to execution. Would there be a range we can add here as an example of how many projects at a time? 
• Ensure all creative work supports business positioning, internal growth, and partnership opportunities.
• Stay ahead of industry trends to ensure our creative approaches remain innovative and effective.

Who You Are:

A strategic and creative thinker with a talent for crafting compelling narratives and impactful presentations. Your ability to drive alignment across teams ensures that sales, partnerships, and publishing stakeholders are engaged and inspired. You thrive in a collaborative environment, continuously contributing to the growth and influence of the creative department. With a strong sense of ownership and leadership, you proactively take on new challenges, expanding your responsibilities and making a lasting impact within the team.

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Each of our brands plays a significant role in creating worlds beyond gameplay.

They build, connect, and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

At ESL we create worlds where everybody can be somebody

At FACEIT we create a world where the community has the power to shape video games

At DreamHack we create a world where the gaming community comes to life

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal-opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.

• 5+ years in a creative role, with experience in B2B strategy, creative development, and stakeholder management.
• Strong background in strategic copywriting, storytelling, and concept development.
• Experience working with sales, partnerships, and publishing teams to develop creative solutions.
• Ability to simplify complex concepts into compelling presentations and narratives.
• Strong leadership potential—ideal for a creative looking to step up into a bigger role.
• Excellent stakeholder management skills, with the ability to influence and align senior teams.
• Passion for strengthening internal creative functions and driving business success through creative strategy.

Bonus experience: 

• Experience in gaming, entertainment, or experience with digital platforms. 
• Deep understanding of esports ecosystems.