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Campaign Specialist

Ontario, Canada (On-site)

Campaign Specialist

1 Month ago • 2 Years + • Campaign Management • Marketing

About the job

5 skills required for this role

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salesforce

innovation

alphabeta-testing

marketing-automation

cross-functional

Job Description

As a Campaign Specialist, you will play a crucial role in planning, executing, and optimizing marketing campaigns across multiple channels. You will develop and implement campaign strategies to drive customer acquisition, retention, and engagement. You will also monitor campaign performance and analytics to optimize results and ROI. Responsibilities include creating and implementing campaign strategies, coordinating with internal teams, monitoring campaign performance, conducting A/B testing, staying up-to-date with industry trends, collaborating with cross-functional teams, and preparing campaign reports.

Must have:

2+ years of experience in campaign management or digital marketing
Proficiency in marketing automation platforms
Strong understanding of digital marketing channels
Experience in managing email marketing campaigns
Excellent analytical and problem-solving skills
Strong attention to detail and ability to multitask
Excellent written and verbal communication skills
Ability to work effectively in a team environment

Good to have:

Experience with CRM platforms (e.g., Salesforce)

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Description

Dew Software is seeking a dedicated and talented Campaign Specialist to join our team. As a leading player in the Digital Transformation space, we work with Fortune 500 companies to drive their digital innovation and transformation. We are committed to delivering exceptional outcomes and helping our clients achieve their marketing objectives. As a Campaign Specialist, you will play a crucial role in planning, executing, and optimizing marketing campaigns across multiple channels. Join our dynamic and collaborative team and contribute to the success and growth of our clients.

Responsibilities

Develop and execute marketing campaigns across various channels, including email, social media, and digital advertising
Create and implement campaign strategies to drive customer acquisition, retention, and engagement
Coordinate with internal teams to ensure campaign messages align with overall marketing objectives
Monitor campaign performance and analytics to optimize results and ROI
Conduct A/B testing and analyze campaign data to identify areas for improvement
Stay up-to-date with industry trends and best practices in campaign management
Collaborate with cross-functional teams to ensure seamless execution of campaigns
Prepare campaign reports and provide insights and recommendations to stakeholders

Requirements

Bachelor's degree in Marketing, Business, or a related field
2+ years of experience in campaign management or digital marketing
Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, or Salesforce Marketing Cloud)
Strong understanding of digital marketing channels and tactics
Experience in managing email marketing campaigns and familiarity with CAN-SPAM regulations
Excellent analytical and problem-solving skills
Strong attention to detail and ability to multitask
Excellent written and verbal communication skills
Ability to work effectively in a team environment
Experience with CRM platforms (e.g., Salesforce) is a plus

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