Cards - Growth
Job Summary
Job Description
CRED is an exclusive community for India's most trustworthy and creditworthy individuals, rewarding good financial behavior. The role focuses on driving growth for cards issued to CRED members. Responsibilities include managing offers and campaigns based on consumer needs and adoption patterns, collaborating with risk teams for offer predictability, working with data science/analytics teams to implement recommendation models, and promoting digital assets to increase customer interest in products. The ideal candidate should have a strong understanding of fintech, cards, value propositions, and first-principle thinking regarding customer needs, with a data-driven approach and a bias for action in an agile environment. Prior experience in growth roles for consumer-first companies, particularly in financial products, is preferred.
Must have:
- Good understanding of fintech domain
- Understanding of cards and value propositions
- First-principle thinking for customer needs
- Data-driven with bias for action
- Experience in growth roles for consumer-first companies
2 skills required
Job Details
CRED is an exclusive community for india’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior.
CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.
here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.
what will you do?
- responsible for driving growth of cards issued to CRED members
- responsible for managing offers, campaigns, best card offers backwards of consumer need and adoption patterns
- responsible for working very closing with risk teams (internal + issuers) to ensure high predictability of offers for CRED members
- responsible for working with ds/analytics team to have right recommendation models being out in place increase throughput
- responsible for promoting/working with relevant pocs to get right inventory of digital assets to increase customer interest in products
- good understanding of fintech as a domain
- good understanding of cards, value propositions and first-principle thinking of what customer needs
- data driven and bias for action/speed to experiment and learn fast in an agile environment
- has worked in growth roles for consumer first companies and preferably growth of financial products
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