Business Development and Strategic Partnerships - CRED Pay

why this role matters

you’ll play a pivotal role in leading CRED's partner ecosystem across products, becoming the face of CRED to some of india’s top consumer brands. you will lead high-stakes partnerships, drive product adoption, and enable new growth through strategic merchant alliances. as a core part of the merchant-led growth (mlg) strategy, you’ll shape how millions engage with CRED.

what you will own?

• drive end-to-end execution of the CRED pay charter across multiple business lines.
• lead high-value partnerships: structure, negotiate, and execute strategic deals with brands across travel, fashion, ecommerce, ott, entertainment, airlines, government & more.
• unlock growth for CRED through partner ecosystems.
• increase CRED product adoption at the merchant level.
• own and grow relationships with cxos and senior stakeholders across industries.
• lead complex product/tech integrations with partner teams to unlock seamless experiences.
• identify and share partner-led insights to influence internal product roadmaps.
• champion exclusive brand partnerships to deliver differentiated value to CRED members.
• stay ahead of the curve on partner ecosystem innovation to unlock new monetization paths.

what we are looking for?

• 4–7 years in partnerships, enterprise sales, or category/account management in consumer internet businesses.
• proven track record managing complex, high-impact accounts with strong outcomes.
• deep understanding of partner/merchant ecosystems across verticals.
• strong stakeholder management skills – from cxos to internal cross-functional teams.
• high bias for action with ability to independently drive outcomes in ambiguous setups.
• familiarity with digital payments, upi, or loyalty ecosystems.
• prior exposure to product-tech integrations or consumer fintech.
• experience in high-growth startups or new business generation.

who thrives here?

• you’re a strategic hustler – equally comfortable closing a cxo deal or deep-diving into merchant-level adoption data.
• you think in scale, act with speed, and execute with clarity.
• you’re someone partners trust and internal teams rely on.
• you care deeply about creating products and partnerships that matter.