Catalogue & BTL Marketing (Deputy Manager) - Paytm Travel
Job Summary
Job Description
The Catalogue & BTL Marketing Deputy Manager at Paytm Travel is responsible for operator onboarding, managing bus inventory listings, and ensuring accurate product data. This role involves collaborating with various internal teams (Product, Tech, Growth, BD) to maintain an up-to-date bus catalog, optimize listings for customer experience and sales, and improve the visual presentation of services and routes. Key responsibilities include operator onboarding, managing operator details, monitoring reviews and ratings, mapping unmapped cities, ensuring accurate listings, collaborating with BD and tech teams, improving visual representation, tracking key metrics, and conducting regular audits. The ideal candidate will have a Bachelor's degree, 5+ years of experience in catalogue management and BTL marketing in e-commerce, experience managing a team (3-4 people), strong attention to detail, and proficiency in Excel.
Must have:
- 5+ years experience in catalogue management & BTL marketing
- Experience managing a team (3-4 people)
- Strong attention to detail & accuracy
- Proficient in Excel for data analysis
- Operator onboarding & catalog operations
- Collaborate with internal teams
Good to have:
- Familiarity with e-commerce platforms (Amazon, Flipkart, Redbus)
2 skills required
Job Details
About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the team: Paytm Travel has revolutionized the travel industry - intending to empower millions of travelers who choose us as their preferred travel partner. Being one of the largest travel platforms in the country, we aim to not only ensure seamless, instant booking, but also a delightful journey. We strive to enrich the customer experience by making every transaction transparent, honest and hassle-free. To stay ahead of the curve, we are working aggressively towards our ambition to make travel affordable for all. With this customer centricity at our core, we strive to make Paytm Travel synonymous with trustworthy travel partners.
About the role:
The Catalogue & BTL Manager is responsible for Operator On-boarding along with managing and optimizing bus Inventory listings.This role involves ensuring accurate product data, consistent content quality, and visually appealing presentation to enhance customer experience and drive online sales. The Manager will collaborate with various internal teams, such as Product, Tech, Growth, and BD, to keep the bus catalog up to date and aligned with business goals.
Key Responsibilities-
On-boarding & Catalog Operations: Prompt in making the onboarding of Operators based on BD requests. Ensure the sanctity of CRM, Mentainr repository of Operator details with the exact track record.
Effective coverage of operators and respective Services with RNR.
Monitoring the quantum of reviews and ratings at the Operator level. Evaluate how complete the service information is, including details like amenities, ratings, reviews, and location information.
Mapping: RTC, Independent GDS & SP unmapped cities mapping to be performed. The target is to keep unmapped cities <5%
Assess the quality of service descriptions, images, and other content elements.
Maintain and update the bus catalog on the Paytm Platform
Ensure all routes & services are accurately listed with complete and up-to-date information (descriptions, specifications, images, prices, Mapping etc.).
Ensure the execution of platform properties using the CRM tools
Collaborate with the BD, Operator, Service Providers & product and tech teams to develop engaging and accurate Inventory descriptions on the Paytm Platform.
Regularly review and improve the visual representation of services & routes (images, Ad properties to enhance the customer experience & conversions.
Benchmarking of the supply parity, rate parity &content parity across OTA’s
Track key metrics such as conversion rates, click-through rates, and sales data to identify opportunities for improvement.
Regularly audit to ensure all listings are accurate and consistent with the brand’s guidelines.
Check for any Pricing errors, Technical errors, or missing inventory, and correct them as needed.
Respond to BD, Operator & Service Provider inquiries related to Onboarding of New or Old onboarding
Required Skills & Qualifications:
- Bachelor’s degree in business administration, marketing, or a related field.
- 5 years of experience in catalogue management & BTL in e-commerce /Food commerce.
-Experience of managing a Team- 3-4 People
- Strong attention to detail with the ability to manage large datasets and ensure accuracy.
- Familiarity with e-commerce platforms such as Amazon, Flipkart, and Redbus
- Excellent Excel skills for data handling and analysis.
- Proficient in Excel to derive data analsyis.
Why join us?
This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you’re excited by the prospect of using data to drive strategic decisions and foster business success.· A collaborative output driven program that brings cohesiveness across businesses through technology.
A solid 360 feedback from your peer teams on your support of their goals.
Respect, that is earned, not demanded from your peers and manager.
Compensation:
If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. It is your opportunity to be a part of the story!
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