CDP & Marketing Activation Lead

Description

The Role:

Logitech is looking for a bright & well-rounded CDP & Marketing Activation Lead to support Logitech's operation teams in the execution of marketing campaigns, by helping define and create a target audience, made by segmenting available data inside Logitech's Customer Data Platform. 

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role, you will be responsible for:

JOB MAIN RESPONSIBILITIES:

• Shape Logitech’s customer experience by playing a central role within our marketing and customer experience teams through customer segmentation  

• Definition and documentation of guidelines for building audiences

• Creation and maintenance of a naming convention and taxonomy for segments

• Ensuring a basic, common understanding of the existing data model set in the CDP for all stakeholders

• Capture business requirements and translate into user stories for delivery

• Own the process of segment creation and activation to delivery platforms

• Perform enhancements and tweaks to existing segments composition where required

• Keep the activated audience data organized, up to date, and shared for the required time for each campaign

• Setup and configuration of standard activation channels

• Monitor existing data flows, both inbound and outbound, to ensure that data is ingested properly and sent for delivery accordingly

• Analyze platform insights and reports on existing data

• Analyze consumer life-cycle and provide recommendations for improvement

• Troubleshooting segmentation and activation issues directly or via vendor support

• Implement a shared way of working and rules of engagement for other teams to interface with the platform and obtain support

JOB REQUIRED SKILLS:

• Bachelor's degree from a leading university  

• Minimum 3 years of experience working on Customer Data Platforms within a business function  

• Experience with data management solutions or databases and their capabilities

• Experience with Salesforce marketing technologies

• Experience in digital marketing and related reporting

• Understanding of Salesforce Core and its key concepts

• Understanding of marketing automation and journey orchestration concepts

• Understanding of core SQL concepts

• Understanding of paid media ecosystem concepts

• Understanding of personalization and CRO concepts

• Ability to work independently and as part of a team

Across Logitech, we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising productivity or continuity, so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. 
 

Logitech is an amazing place to work, because it is full of authentic people who are inclusive by nature and by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
 

We offer comprehensive and competitive benefits packages and working environments designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing, so we can all create, achieve and enjoy more and support our families. We can’t wait to tell you more about them, being that there are too many to list here, and they vary based on location.

“All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”

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