Commercial Insights Manager

• Pulling data from our analytics tools (comScore, Google Analytics, social platforms, proprietary research) to use in decks and form sales arguments
• Maintain - and make recommendations from - a database of custom content performance
• Being the expert in IGN’s products, story, audience, and content and using that knowledge to ensure what data and research we’re putting in front of clients tells a holistic and all-encompassing narrative
• Staying on top of industry and market trends. Then, sharing that information back to the wider creative solutions and sales teams who will use this information to shape the collateral that IGN is using and making in market
• Working with third party vendors (such as Nielsen, Comscore, Dynata, Skopos and Kantar) as well as using IGN’s internal research tool, IGN VIP, to run campaign efficacy studies
• Management of IGN VIP globally, which includes working with the engineering team to develop new features for it, growing the audience panel size, and aggregating study results to provide benchmarks for consistent metrics like uplift in brand recognition and purchase intent
• Using IGN VIP to run market research studies for both internal and external parties
• Working with internal and external teams to submit campaigns for industry awards
• Help support with various campaign amplification and reporting initiatives as needed
• Provide routine insight reports to creative production team members to accurately assess success across branded campaigns, and areas of improvement for going forward as determined by content performance metrics
• Working with the design team to help setup custom tracking for sponsored microsites, and review the performance data from them

Job Qualifications

• Passion for IGN, its content and its subject matter
• Proven experience working effectively with cross-functional teams
• Great organizational skills
• 4+ years in a in a research/ data-focused role
• Experience pulling data, interpreting it, and using it in written communication for people with varying levels of familiarity with data and research
• Strong written skills, specifically experience writing questions for surveys, with an understanding of the nuance that goes into the specifics of phrasing
• Experience using PowerPoint and Google Slides
• Strong desire to evaluate, optimize, and implement change as driven by data
• Experience working with global teams
• A background in commercial support, or brand lift/ campaign efficacy studies specifically
• Experience working with gaming IP and entertainment IP from a digital media perspective

• Work Schedule: There is no expectation for this role to work weekends, holidays, or odd hours. 
• Travel Requirements: No travel is required for this role. 
• Physical Requirements: This role involves standard office-based activities, including extended periods of sitting, standing, and working at a computer.
• Work Model: There is a requirement for this role to work a hybrid schedule, going into our Mansell Street office at least 1 time each week.

• You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
• We’ve got a big presence, but a small team.
• We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
• We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.