Digital Marketing Executive

20 Hours ago • 2-2 Years

About the job

Summary_{By Outscal}

This role requires a digital marketing professional with 2+ years of experience in developing and executing SEO and digital campaigns. Proficiency in Google Analytics and keyword research is essential. The ideal candidate will have a strong understanding of consumer behavior and online technologies.

Why We Work at Dun & Bradstreet

Dun & Bradstreet unlocks the power of data through analytics, creating a better tomorrow. Each day, we are finding new ways to strengthen our award-winning culture and accelerate creativity, innovation and growth. Our 6,000+ global team members are passionate about what we do. We are dedicated to helping clients turn uncertainty into confidence, risk into opportunity and potential into prosperity. Bold and diverse thinkers are always welcome. Come join us! Learn more at dnb.com/careers.

Designation: Digital Marketing Executive

Payroll: Partner's Payroll

Location: Turbhe, Navi Mumbai

Key Responsibilities

Assist with developing digital marketing strategies for business units / products
Plan, develop and execute paid campaigns (Google, Facebook, LinkedIn, etc.)
Create and manage ad copy and targeting for digital campaigns across multiple platforms
Have an excellent control on the following tasks- Keyword Bidding, Ad copywriting, remarketing, content ads, Match type strategies, Landing page testing
Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
Working to ensure that the technical set up of Google Analytics for web and app is correct, resulting in accuracy and robustness in our reporting
Monitor and evaluate search results and search performance across the major search channels
Acquire insight in online marketing trends and keep strategies up to date

Key Requirements

Graduate
2 years of experience in Digital marketing agency
2 years of work experience in developing and executing SEO and digital campaigns
Experience with SEO industry programs, with Google Analytics certifications
Knowledge of keyword research and data mining tools
Good understanding of consumer attitudes, online behavior and interactive technologies
Results oriented and good project management - ability to drive projects/partners towards deadlines
Team player and ability to work with internal and external stakeholders effectively

All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

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