Head of Marketing

3 Weeks ago • 5-10 Years • Marketing

Job Summary

Job Description

As Head of Marketing at Fatshark, you'll lead a team responsible for end-to-end publishing across multiple franchises. You'll define the marketing vision, build and mentor a high-performing team, oversee campaign development, analyze market trends, and partner with other departments. This role involves managing a significant budget, leading cross-functional initiatives, and reporting directly to the CEO. You'll shape market impact and drive future growth, ensuring alignment with business goals and franchise creative ethos. You'll also be responsible for external communications for the studio and its projects.
Must have:
  • 5-10+ years marketing experience (gaming preferred)
  • Strategic planning & alignment with business goals
  • Collaborative work style & senior leader interaction
  • Budget planning & management expertise
  • Excellent written & verbal English communication
  • Located in or willing to relocate to Stockholm
Perks:
  • Playful, inclusive workplace
  • Growth opportunities & hack weeks
  • Regulated flex time & paid overtime
  • Pension, health benefits & checkups
  • Bonus program
  • Relocation package
  • Social events & team building
  • Dog-friendly office

Job Details

We are Fatshark

We are a critically acclaimed Swedish game development studio with about 190 experienced and skilled employees. We are most well-known for developing the Warhammer: Vermintide franchise, but have also helped develop a number of AAA titles and we launched the highly anticipated game Warhammer 40,000: Darktide.

We have grown quite a bit over the last few years, but we still embrace the same values that we started with. We want to build the best first person co-op games together, in an approachable, fun and passion-driven way.

The role

As the Head of Marketing, you are a dynamic leader, inspiring and guiding a team that is wholly responsible for end-to-end publishing across multiple franchises. You are the most senior marketing leader and will need to champion the marketing vision and ensure all other senior leaders are aligned in those plans.

With a proven track record in marketing leadership, you excel at fostering collaboration, prioritizing effectively, and communicating a clear vision. Your passion for video games and deep understanding of the gaming industry will enable you to mentor your team in balancing strategic goals with tactical execution, ensuring alignment with our broader business objectives.

This role requires you to manage a significant marketing budget, lead cross-functional initiatives, and serve as a key executive voice, reporting directly to the CEO. Through your leadership, you will shape our company’s market impact and drive its future growth.

What we offer

  • A playful, friendly and inclusive workplace
  • Opportunities for personal growth with varied projects, experienced co-workers and recurring hack weeks/days
  • Regulated flex time and paid overtime
  • Occupational pension
  • Health benefits and health check ups
  • Bonus program
  • Relocation package for international talent
  • Parties, social events and team-building activities
  • Dog-friendly office located in central Stockholm

What you'll do

  • Define and own the overarching marketing vision, ensuring alignment with business goals and franchise creative ethos
  • Build, mentor, and inspire a high-performing, multidisciplinary marketing team, fostering a culture of creativity, innovation, and accountability
  • Oversee the marketing positioning, storytelling, and campaign development for all titles, ensuring they resonate with diverse global audiences
  • Ensure campaigns push the boundaries and connect with players authentically throughout the lifecycle of each game
  • Analyze market trends, player behavior, and campaign performance to help guide overall marketing strategy and optimize outcomes
  • Partner closely with game development, community, and support teams to align marketing efforts with product timelines and goals
  • Manage and optimize a significant marketing budget across multiple franchises
  • Oversee external communications for the studio and projects, ensuring consistency and authenticity across all messaging
  • Excellent presentation skills - comfortable with presenting to key stakeholders both internally and externally

Required qualifications

  • 5-10+ years of professional marketing experience, preferably in gaming or entertainment
  • Strategic thinker. Exceptional planning skills with the ability to align marketing efforts seamlessly with overarching business goals
  • Ability to work in a highly collaborative environment and adept at working with senior leaders
  • Experience with planning and managing marketing budgets
  • Result-oriented, and ability to be self-sufficient with strong organizational skills
  • Excellent English communication skills, both written and verbal
  • Located in Stockholm, or willing to relocate to Stockholm

Application details

We have a policy of working 4 days in the office per week, with 1 day optional to work from home. The onboarding is being done fully in the office.

We look forward to reviewing applications and will be interviewing candidates continuously until the position has been filled.

Location: Stockholm (on-site)
Start: ASAP
Form of Employment: permanent, full-time

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About The Company

We are a Swedish game development studio located in Södermalm, Stockholm. With about 180 experienced and skilled employees, we develop and publish titles for both consoles and PC. 


We create unique game experiences with titles such as Lead and Gold, Krater, Bloodsports.tv, Warhammer: End Times - Vermintide & Warhammer: Vermintide 2, as well as our upcoming game Warhammer 40,000: Darktide.


At Fatshark, we believe the best moments are experienced together, it’s what influences our work and us as a studio. In our games, you are given the freedom to succeed or fail trying as a group. And that’s exactly the way we like it.

Stockholm, Stockholm County, Sweden (On-Site)

Stockholm County, Sweden (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

Stockholm, Stockholm County, Sweden (On-Site)

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