Advertising Media Planner - Japan Market

5 Days ago • 5 Years + • Public Relations

Job Summary

Job Description

This role focuses on media planning and buying for the Japanese market, specifically for PlayStation hardware, software, and services. The successful candidate will develop and execute marketing campaigns targeting existing and potential PlayStation users. Responsibilities include optimizing advertising media to reach these audiences and ensuring effective communication of the latest PlayStation information. The position involves close collaboration with both internal and external stakeholders, utilizing various communication channels including email and online meetings. The work environment is a hybrid model, combining remote work with occasional office presence, offering flexibility in scheduling. Proficiency in English is essential for this global team role.
Must have:
  • 5+ years' experience in advertising media or marketing analysis
  • Media & digital marketing experience (agency experience preferred)
  • Proficient in Office applications (PowerPoint, Excel, Word)
  • Excellent communication & collaboration skills
Good to have:
  • Experience with Adobe Analytics, Microstrategy, DMP, DSP, Adwords
  • TOEIC score of 850 or higher

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

 

■職務内容 / Job Description(Roles & Responsibilities)
ブランド・プラットフォームに関する日本市場向けメディアプランニング・バイイングの担当者。
PlayStationおよびゲームを愛するユーザー、これからブランドやゲームのファンになってくださる可能性があるオーディエンスに向けて、PlayStationに関連するハードウェア、ソフトウェア、サービスをさらに楽しんでいただくために、最新の情報を最適化して広告メディアにて発信します。
 
■組織・職場紹介 / About team and organization
PlayStationとゲームを、一人でも多くの方に届けたいという思いがあふれるチームです
・現所属人数:9名(うち3名が本求人ポジションが属するチーム)
・組織の役割(業務内容):以下の2チームがそれぞれの役割を遂行
 
  ○コミュニケーションプランニングチーム・ブランド・プラットフォームに関する日本市場向けマーケティング戦略推進、コミュニケーション企画、キャンペーン実行およびイベント・アクティベーション企画実行
  ○メディアプランニングチーム:同じく日本市場向け広告メディア展開プランニング、実行
 
メール、会議(現在はオンラインが主)を主とした日々のやり取りにて社内、社外ともに多くのステークホルダーと連携・コミュニケーションしながら、業務を遂行します。現在は、 月に数回のオフィスでの業務のほかは、リモートワークを主とした業務体制です。自身の裁量にて業務にあたる時間を調整しながら、働いていただけます。
グローバルチームの一員として働く環境のため、日常業務の中で英語を使用するシーンは多いです。
 
 
■求められるスキル・技術領域 / Skills and Qualifications
【必須(MUST)】
・広告メディアまたはマーケティング分析分野での実務経験(目安5年程度)
・メディア、デジタルマーケティングのご経験(できれば代理店側のご経験)
・Officeアプリ各種(Powerpoint、Excel、Wordなど)を活用して資料作成ができる方
 
【歓迎(WANT)】
以下または同等のシステム・ツールを使用/監修できる、ないし知識・理解がある方
・分析プラットフォーム: Adobe Analytics; Microstrategy
・広告サーバー: DMP、DSP、Adwords

 
■求める人物像 / Personality
・異なる組織間において相互理解と連携のためのコミュニケーションを積極的に取る意欲のある方
・製品を理解・評価し、マーケティング効果を特定できる方
・最新のマーケティング戦略/戦術に関心を持ち、積極的に情報を収集する志向のある方
 
■語学力 / Language Skills
【英語】
・TOEIC 850点以上目安
 担当領域を理解、説明するReading・Writing力
 会議で担当領域を理解し、伝えられるSpeaking/Listening力

【日本語】
・ビジネスレベルの日本語力(日本語能力試験N1またはそれと同等以上)

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

 

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About The Company

Sony Interactive Entertainment, the company behind PlayStation, pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.


Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/

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