Field Marketing - Americas

• Develop and execute field marketing strategies to drive brand awareness and generate leads.
• Plan and manage events, trade shows, and other promotional activities.
• Collaborate with sales teams to align marketing efforts in each region with sales goals.
• Manage North American budgets and track ROI for all field marketing activities.
• Be a liaison to  the content team to create and distribute marketing materials, such as brochures, flyers, and presentations that are needed for sales initiatives
• Be the link to the digital team to work with them to make sure the correct emails and campaigns are created in Pardot and Salesforce
• In charge of “to partner” and “through partner strategies”
• Be able to manage VIPRE’s PRM system and other partner enablement portals 

• Strong Communication Skills:
  • Effective in both written and verbal communication. They should be able to convey ideas clearly and persuasively to different audiences.
• Interpersonal Skills:
  • Capable of building and maintaining relationships with clients, partners, and team members. They should be approachable and have a knack for networking.
• Analytical Skills:
  • Proficient in analyzing market trends, customer behavior, and campaign performance. They should be able to interpret data to make informed decisions.
• Creativity:
  • Innovative in creating marketing strategies and campaigns. They should think outside the box to engage and attract customers.
• Organizational Skills:
  • Excellent at managing multiple projects, events, and campaigns simultaneously. They should be detail-oriented and capable of meeting deadlines.
• Adaptability:
  • Able to quickly adapt to changing market conditions and customer needs. They should be flexible and open to new ideas.
• Technical Proficiency:
  • Familiar with marketing tools, CRM systems, and analytics software. They should be comfortable using technology to enhance their marketing efforts.
• Strategic Thinking:
  • Ability to develop and execute long-term marketing strategies that align with the company's goals. They should be forward-thinking and strategic.
• Sales Acumen:
  • Understanding of sales processes and how marketing efforts can support and drive sales. They should be able to collaborate effectively with the sales team.
• Customer-Centric Mindset:
  • Focused on understanding and meeting the needs of customers. They should prioritize delivering value and building strong customer relationships.

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