Group Product Marketing Manager, Shop

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.

Two years ago, we launched the Discord Shop and watched millions of users transform how they express themselves on Discord through personalized in-app cosmetic items. Since then, we've rolled out a series of exciting content drops, including high-profile collaborations with franchises like Valorant, SpongeBob, and Star Wars. And we're just getting started — many more exciting initiatives are on the horizon.

We're looking for a strategic and visionary Group Product Marketing Manager to drive the next phase of growth for the Shop. In this role, you’ll collaborate closely with the product team to define the vision and develop a growth strategy to 10x the Shop business. You'll run every part of our go-to-market strategy — from content planning and merchandising to pricing, promotions, and more.

If you’re a team player that excels in a fast-paced environment and zero-to-one projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our business.

What You'll Be Doing

• Drive a strategic vision for the Shop by collaborating with the Product team to develop a comprehensive roadmap that accelerates purchasing behavior and drives revenue growth. You will be accountable for meeting annual revenue targets.
• Own the content strategy and roadmap in partnership with the Business Development team and the Product Creative team, identifying high-confidence first-part and third-party content drop ideas and managing those drops through to execution.
• Lead go-to-market execution for the Shop, establishing streamlined processes to accelerate content creation and promotion, ensuring alignment with our ambitious goals.
• Partner with the product team to evolve our merchandising strategy, aiming to maximize awareness, adoption, and sales among users. Develop new entry points and upsell opportunities, integrating our content as a core part of the Discord user experience.

What you should have

• You have 8+ years in marketing and/or Product Marketing, with specific experience in online retail, ecommerce, gaming merchandising.
• You have strong operations and project management skills. 
• You excel in ambiguous environments and are excited about finding solutions to complex problems.
• Experience in the gaming industry
• Entrepreneurial or start-up background

Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Solano, and Sonoma counties). Relocation assistance may be available.

The US base salary range for this full-time position is $256,000 to $288,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord? 

Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!

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