Head of Lifecycle Marketing

Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.

This position is US based only. 

We are looking for a Head of Lifecycle Marketing to drive the next phase of Discord’s growth across players, publishers, and developers. In this role, you will build, develop, and execute comprehensive growth and lifecycle marketing strategies, working cross-functionally with Product, Data Science, Engineering, and Marketing teams. This role is integral to helping identify the right strategies to impact acquisition, engagement, and retention efforts and execute and bring them to life.

You will thrive in this role if you’re highly data-driven, excel at identifying unique growth opportunities, and are passionate about bridging the gap between customer insights and quantitative analysis. This is a hands-on, player-coach role where you will build and lead, eventually growing a team of growth marketers over time. This role reports to our Head of Marketing. 

What You'll Be Doing

• Building our lifecycle marketing strategy. Develop and implement lifecycle marketing strategies rooted in the customer journey, with an initial focus on our player audience.
• Identifying new pathways for growth at Discord. Identify and evaluate new opportunities for growth across paid and owned channels, building strong business cases and justifications for investment across all our key audiences.
• Own & Execute the Growth Roadmap: Lead the creation and execution of growth marketing roadmaps, identifying key technical tools, resources, and innovative approaches to unlock growth.
• Cross-Functional Collaboration: Partner closely with Product, Engineering, and Data Science teams to identify and deliver the technical requirements needed to support growth initiatives.
• Data-driven optimization. Leverage quantitative insights to optimize the customer journey, working closely with research and data science to pinpoint opportunities and eliminate gaps.

What you should have

• Growth & lifecycle expertise. 12+ years of experience in marketing with a strong focus on growth and lifecycle marketing. Media buying experience is nice to have, but not strictly required. 
• Strong technical ability. Proven ability to work closely with Product, Data Science, and Engineering teams to shape and implement marketing technologies.
• Balanced Decision-Making: A strong grasp of quantitative data coupled with excellent judgment to refine strategies and ask the right questions.
• Passion for Discord. A deep passion for Discord’s mission, our business, our products, what we’re building for our customers, and the gaming industry at large.
• Adaptability & Empathy. Demonstrated ability to operate with empathy, agility, and flexibility in a hybrid, collaborative and fast-paced environment with team members, colleagues, and cross-functional partners. 
• Industry Enthusiasm. A strong interest in gaming and the broader industry, sharing the passion of our customers and employees.

#LI-Remote

The US base salary range for this full-time position is $257,000 to $283,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord? 

Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!

Check out our inclusion, diversity and purpose efforts, company principles, or learn more about the Life @ Discord experience!