Head of User Acquisition

TapNation - Redefining Mobile Gaming Excellence 🎮

Founded in 2019, TapNation is an innovative French company specializing in mobile game publishing. In the space of just five years, we have published over 50 games, accumulating more than a billion downloads worldwide. We rank among the world's top 15 mobile game publishers, a status achieved thanks to our approach combining creativity and technological optimization.

At TapNation, we value rapid growth, innovation and a dynamic multicultural environment. With a diverse team spread across several countries, we offer you the opportunity to work on projects that have a direct impact on the company's performance. Our values of adaptability and collaboration have enabled us to become one of France's most promising companies, recognized by French Tech 120 and voted “Champion of Growth” in 2024 by Les Echos.

When you join TapNation, you'll be joining a company with dynamic and ambitious atmosphere, where your ideas are valued. 

We invest in the personal development of our employees and promote a balance between performance and well-being, certified by our Great Place to Work and Happy at Work labels. Whether you're passionate about mobile games or simply interested in a constantly evolving environment, TapNation is the place where you can bring your ambitions to life.

To continue our amazing mission, we are seeking an ambitious and results-driven Head of User Acquisition to join our UA/Monetizing team 💪

Role Overview 👀
As Head of UA, you will be instrumental in driving our user acquisition strategies and playing a central role in the development and growth of our existing User Acquisition team of 8 talents. As part of a dynamic and collaborative team, you’ll have the chance to contribute to the company strategy and growth in the long term, reporting to our CMO () and working closely with our CEO, CFO, Head of Creative and Tech leadership team. 

          Your missions:

• Stay Ahead of Industry Trends: Monitor the latest gaming UA, Growth & Creative industry advancements, technologies, and trends to keep our strategies innovative and relevant, ensuring we maintain a competitive edge. In this objective, create and cultivate solid relations with other top gaming publishers and C-level executives as well as POCs of all our main UA channels. Participate in industry events as panel speaker and representative of TapNation.

• Leadership & Team Development: Lead, mentor, and grow a high-performing team of UA specialists, fostering a culture of collaboration, creativity, and continuous improvement. Defining KPIs, games strategy and long-term targets for each team member and our games portfolio.

• Data-Driven Optimization: Regularly review performance metrics across all UA campaigns and channels of each UA manager, make informed decisions and real-time adjustments to enhance campaigns effectiveness and player acquisition while educating the team.

• Strategic UA Planning & Execution: Design and implement robust user acquisition strategies for each game’s vertical, that are aligned with business objectives, focusing on driving growth, player retention, gross margin and engagement.

• Product & tools development: Improve our automation strategy and capabilities by working on product feedback and sharing features enhancements for our several automation, prediction and forecasting tools.

• Embrace Innovation: Explore and implement emerging technologies, channels, and methods to stay at the forefront of UA practices, continually improving acquisition efforts and campaign performance.

• Collaborative Partnerships: Work in close coordination with Product, Creative, and App Store Optimization (ASO) teams to ensure user acquisition strategies align with broader project goals and result in successful campaigns. Improve cross-teams communication and processes.

• Data Analysis & Reporting: Challenge and contribute to the development and improvement of our Internal BI, Data Analysis and Reporting dashboards to improve Strategic visions, reporting and help with Management decisions.

• M&A audits and Due diligence: Participate with the leadership team in our inorganic growth acquisition strategy across publishing, but also games & studios M&A strategy.

• Grow the team: run quarterly reviews with each UA team member, help them grow in their role, and hire new collaborators to help uplift the team skills and knowledge in the Casual & hybrid-casual areas.

          Benefits: 

May vary depending on the country

• Competitive base salary.
• Remote policy: this position can be full remote.
• offices in Paris 17e (including fitness room).
• Meal tickets: 15 tickets per month at 8.50€ per ticket with the Swile Card. (This means that when you're on vacation you still earn luncheon vouchers).
• Health Care Insurance: 50% covered for you with Alan.

          Profile:

• Extensive UA Experience in Gaming: Significant experience in a senior user acquisition role within the gaming sector, with a proven track record of driving successful campaigns.

• Strong Leadership Abilities: Demonstrated experience in managing and leading high-performing teams, with a focus on developing talent and fostering a positive, productive work environment.

• Deep Knowledge of Gaming Markets: In-depth understanding of gaming industry dynamics, including key trends, player behaviors, and market shifts, allowing for strategic decision-making.

• Creative knowledge: Strong understanding, knowledge and creative mind to master the UA creative trends and best practices in the market (Playables, CPP, UGC, Social etc.)

• Proficient in Budget Management: Expertise in handling large-scale budgets, with the ability to allocate resources strategically and maximize overall returns.

• Technical, Analytical & Data-Driven: A keen ability to interpret data and analytics, applying insights to optimise user acquisition strategies and performance outcomes. Be able to work with our Data science team on long term projections and break even up to 12 to 18 months.

• Strong technical knowledge: of different UA channels types (rewarded, retargeting, social, video, OEM etc.) as well as attribution, MMPs, SKAN iOS conversion schema etc.

• Excellent Communication Skills: Strong interpersonal and communication skills, able to work effectively across teams and present ideas clearly and persuasively.

• Adaptability in Fast-Paced Environments: Comfortable working in a rapidly evolving industry, able to adapt quickly to new challenges and changes while driving results.

TapNation is an equal-opportunity employer 🫶 Qualified applicants will receive consideration for employment without regard to sex, gender identity, gender expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

If you're intrigued by the job offer, we encourage you to apply without hesitation, even if you don't meet all the criteria!