Lead - Demand Ad Operations

Who we are & What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

What’s the InMobi family like? 

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

What can we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

What is the team like? 

Ad operations is often thought of as the engine room, and that's true we are also the brains that hook various systems together. Inherently, it is the information hub in the company. Ad Ops has their feet in both business & operational areas and learns to think about things from both perspectives, giving them a unique, consultative strength. The team has a key seat at the table from a strategic perspective and given the unique strength we possess; we are the people that really make a difference in the operational world. 

Brief Description: Demand Ad-Operations is a part of the Ad Operations team that takes care of all operations on the exchange and demand front. Team is responsible for monitoring and actioning all things Ad quality, support ad security & ad verification solutions, create deals and involve in trafficking activities for programmatic world. With access to surplus data our experts turn raw data into actionable insights. Also, understanding the overt & underlying needs, we liaise with tech/Engg teams to solve for operational efficiencies. We strive to understand bespoken needs of the client, try & resolve for key issues on the reports generated for them and deliver beyond expectations. We also proactively identify, troubleshoot & fix problems that arise in efficient functioning of the delivery platforms. 

Responsibilities: 

• Build rapport with related engineering and product teams to facilitate support for product and workflow improvement  
• Work across various internal teams to resolve queries & ensure smooth delivery of tasks  
• Initiate efforts to standardize/automate existing reports/dashboards/ tasks  
• Vendor Management 
• Regularly monitor Ad Quality pipelines to ensure no system breaks/ other issues 
• Ensuring country-level Ad Policy is up to date with the latest legal regulations and updating system blocks accordingly 
• Scheduling Auto-mailers at the backend using Python or shell scripting 
• Managing a team and being the POC for ensuring task completion 
• Provide training and development opportunities for team members to enhance their skills and expertise in process 
• Conduct performance evaluations, set performance goals, and provide regular feedback to team members. 
• Manage multiple projects simultaneously, ensuring they are delivered on time, within budget, and according to specifications. Prioritize tasks and allocate resources effectively to meet project deadlines. 
• Optimize deals to improve scale and hit KPIs.  
• Analyse regional campaign performance & execute optimisation requests. Flag to internal stakeholders if any issue has been identified.   
• Compile analytical, performance and revenue reports for business teams  
• Investigate and solve internal tool issues with the help of Product/Engineering  

Requirement: 

• MBA/B.Tech or equivalent degree from a reputed institute with 2-3 years of work experience preferably in Ad-tech 
• Excellent communication (verbal and written) and documentation skills
•  Good Analytical and Data handling skills
• Proficiency in Advanced MS Excel and PowerPoint
• Hands on experience in SQL, and Power BI
• Quick learner, consistent in accuracy and possess the ability to handle and sustain high volumes
• As part of the team, foster cohesion, demonstrate appreciation & exhibit equal participation to achieve team’s objectives
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Strong attention to detail and ability to prioritize multiples tasks under pressure
• Flexible to work in shifts