Lead Growth Manager
Job Summary
Job Description
Kwalee seeks a Lead Growth Manager to define and execute user acquisition strategies for their games. Responsibilities include managing multi-million dollar budgets, collaborating with cross-functional teams (Product, Creative, Data Science), optimizing ad campaigns across multiple channels (Facebook, Google Ads, TikTok), mentoring junior team members, and building relationships with advertising partners. The role requires strong analytical skills, experience with analytics tools (Google Analytics, AppsFlyer, Adjust), and a proven track record of success in mobile gaming UA. The position is based in Leamington Spa and requires on-site presence.
Must have:
- 5+ years experience in mobile gaming performance marketing
- Expertise in multiple ad channels (Facebook, Google Ads, TikTok)
- Data-driven marketing strategies and analytics tools proficiency
- Multi-million dollar budget management experience
- Cross-functional team collaboration and leadership skills
Perks:
- Comprehensive medical cover
- Dental and optical care
- Life assurance
- Solid pension plan
- 25 days holiday
- Unlimited snacks and drinks
- On-site gym
- Free parking
- Electric charging stations
- Career growth opportunities
- Seasonal events
- Dog-friendly office
8 skills required
Job Details
At Kwalee, we foster an environment where creativity and collaboration come together. Specialising in both the development and publishing of casual and hybrid casual games, we also bring our creative touch to publishing PC & Console titles, ensuring a diverse and exciting gaming portfolio.
By joining our talented team in Bangalore or Leamington Spa, you’ll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong. We’ve found that when we’re all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players.
Join the team!
As we continue to grow, we are now looking for a Lead Growth Manager to join our Growth team.
As a Lead Growth Manager, you will be responsible for defining and developing the user acquisition strategy for the games you’re accountable for. You will work closely with the Product, Creative, and Data Science teams, as well as advertising and tech partners. Together, you will maximise the commercial success of our games and company.
This is a permanent role based in our Leamington Spa studio, where our daily in-office collaboration fuels creativity and innovation.
Responsibilities:
- Work as part of the Growth team on game launches, campaign sustaining, and new ventures.
- Act as a mentor and go-to person within the team, supporting Growth Managers in navigating the UA pipeline.
- Coordinate team operations, including launches, team management, and projects.
- Manage complex projects requiring multiple stakeholder engagement.
- Analyse and optimise ad campaigns to ensure maximum effectiveness.
- Build and maintain strong relationships with advertising and tech partners to enhance performance.
- Manage multiple simultaneous campaigns for live games.
- Monitor and optimise monetisation channels in collaboration with the Monetisation team.
- Identify opportunities to reduce costs and increase revenue to maximise profits.
Requirements:
- At least 5+ years of hands-on experience in performance marketing, specifically in mobile gaming UA campaigns across multiple channels (Facebook, Google Ads, TikTok, etc.).
- Strong understanding of data-driven marketing strategies and experience using analytics tools (Google Analytics, Appsflyer, Adjust) to optimise campaigns and improve ROAS.
- Proven ability to manage multi-million-dollar budgets while ensuring profitability, scalability, and efficient resource allocation.
- Experience collaborating with cross-functional teams to align marketing efforts with game lifecycle goals.
- Strong leadership and mentoring skills, with a track record of developing high-performing teams.
- Proficiency in A/B testing, experimentation, and campaign optimisation to enhance user engagement and LTV growth.
- Commercial acumen with experience in negotiating partnerships with ad networks and maximising ROI through innovative strategies.
- Based in our office in Leamington Spa with 5 days per week on-site.
Why Kwalee?
We believe in more than just a job—we’re committed to helping you thrive with a fantastic work-life balance and a range of great benefits! You’ll enjoy comprehensive medical cover, including dental and optical care, life assurance, and a solid pension plan. Plus, you’ll have 25 days of holiday to recharge, along with unlimited snacks and drinks to keep you energised throughout the day.
Enjoy the benefits of an on-site gym, free parking, and convenient electric charging stations. We provide state-of-the-art equipment and plenty of career growth opportunities to set you up for success. And to keep things lively, we host seasonal events, regular townhalls, and share exclusive Kwalee merch. With our dog-friendly policy and a vibrant office atmosphere, there’s always something fun going on!
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.
Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.
We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
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