We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

As a member of the Betano local team, reporting to the local Country Manager, you will be responsible for planning local marketing objectives, developing respective strategies, and executing and supervising tactical action plans.

As a Marketing Manager, you will:

• Define marketing targets (e.g. site traffic volumes, new unique visitors, new registrations, new first active customers, depositors, conversion rates, CPA and player value) for the market in alignment with the country manager, as derived from the overarching financial KPIs;
• Develop tactical action plans: brand positioning, strategic media approach (media type, media channels, media formats) and strategic campaign planning;
• Develop and localize in collaboration with external creative agencies all creative material (TV, ATL, BTL, digital, on-site), ensuring optimum compatibility between creatives and local target group characteristics;
• Propose, implement, monitor and report on the marketing budget;
• Work closely with HQ product development teams to further adapt and develop all products and services to meet local market high standards and requirements;
• Coordinate and supervise local and central content teams to ensure the best quality and consistency of any inbound and outbound communications;
• Monitor, track and evaluate all marketing activities and report KPIs of channels and campaigns (TV / ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take respective measures;
• Monitor and report on competition and their activities regarding communications, product and compliance areas; conduct market and media research and coordinate with HQ in rolling out global market research initiatives;
• Manage local and global agencies and third-party partners for the execution of the regional campaigns/communications plan;
• Create reports and analyses for the Country Manager with whom the Marketing Manager will closely work with, as well as for further Senior Managers;
• Ensure that all marketing activities are compliant with local regulations;
• Lead and develop a local marketing team; represent the company internally and externally.

What you'll bring:

• Minimum Bachelor’s Degree in marketing or a relevant field;
• Minimum 5 years of experience in a marketing manager position in the online world;
• Excellent command of the English language;
• Ensuring that the brand is fully localized in Ghana;
• Passionate about sports and the online gaming industry;
• Business orientation and understanding, entrepreneurial attitude and spirit;
• Strong analytical skills and a data-driven mindset;
• Inspiration to design and execute new creative projects that ultimately drive KPIs and help achieve the defined targets;
• Hands-on mentality and proactive approach; likes to work in teams;
• Strong communication skills to convey targets, actions, plans and inspire others to deliver the plan.