Senior Vice President of Marketing – Fintech
Job Summary
Job Description
The Senior Vice President of Marketing - Fintech will lead and scale global marketing efforts for Xsolla's fintech solutions, including payments and embedded finance. This role involves developing and implementing a global marketing strategy, executing go-to-market strategies, and leading integrated campaigns to drive adoption. The VP will manage a global marketing team, collaborate with other teams, and analyze campaign performance. This role also involves serving as a senior marketing spokesperson and developing market intelligence. This role is based in Los Angeles, CA, or is available remotely with flexible schedules.
Must have:
- 15+ years of B2B/platform marketing experience.
- 5+ years in fintech, payments, or embedded finance.
- Experience in marketing infrastructure or payment products.
- Bachelor’s degree in Marketing or related field.
Good to have:
- MBA preferred.
- Experience in the gaming industry.
Perks:
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap for each employee
3 skills required
Job Details
ABOUT US
At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.
Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.
Longevity Opportunity Vision Enjoy the game!
Xsolla is seeking an experienced and strategic Senior Vice President of Marketing – Fintech to lead and scale our global marketing efforts across Xsolla’s suite of financial technology solutions, including payments, embedded finance, and Xsolla Pay. This leader will play a critical role in driving awareness, adoption, and revenue growth through impactful marketing strategies aimed at game developers (indie, mid-tier, and AAA), global payment providers, and creator economy participants.
In this role, you will take full ownership of fintech marketing and build, mentor, and inspire a world-class team of product marketers, brand leaders, and demand generation professionals. You will partner closely with Xsolla’s executive leadership, product, and business development teams to accelerate Xsolla’s position as the essential fintech platform for the global gaming industry.
We are looking for a visionary, execution-oriented, and highly collaborative leader who understands how to market infrastructure products in a fast-moving, international, B2B2C environment.
This role is based at Xsolla’s Global Headquarters in Los Angeles, CA, or is available remotely with flexible
schedules.
RESPONSIBILITIES
- Develop and implement a global fintech marketing strategy across Xsolla’s core solutions: Payments, Xsolla Pay, Embedded Finance, Wallet, and Creator Payouts.
- Define and execute the go-to-market strategy for new fintech products and feature rollouts, in partnership with product, growth, and partnerships teams.
- Lead integrated campaigns to drive adoption among game developers and publishers, boost product usage, and support international expansion across the Americas, EMEA, APAC, and CIS regions.
- Develop product positioning, messaging frameworks, and value propositions that clearly articulate Xsolla’s unique role in powering the gaming economy.
- Oversee multi-channel marketing execution including brand campaigns, demand generation, partner co-marketing, industry events, content strategy, and thought leadership.
- Manage and grow a high-performing global marketing team; recruit and retain top talent while fostering a culture of excellence and innovation.
- Collaborate with Sales, Product, and Business Development to align marketing efforts with sales enablement, pipeline acceleration, and partner success initiatives.
- Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack to drive measurable ROI.
- Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards to optimize outcomes.
- Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities at major industry events, conferences, and panels.
- Develop competitive market intelligence and identify emerging trends to influence marketing strategy and product direction.
- Provide stakeholders with regular updates, forecasts, and quarterly business reviews.
QUALIFICATIONS
- 15+ years of B2B or platform marketing experience, including at least 5 years in fintech, payments, or embedded finance.
- Proven track record building and leading global marketing teams, with deep expertise in product marketing, brand, go-to-market, and partner marketing.
- Experience marketing infrastructure, payments, or API-based products to enterprise or platform clients; gaming industry experience is highly preferred.
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Advanced experience with marketing analytics, CRM systems, and performance dashboards.
- Strong executive presence and ability to influence C-level stakeholders internally and externally.
- Exceptional communication and storytelling skills with a data-informed mindset.
- Deep understanding of global market dynamics, regional marketing execution, and cross-border campaign strategies.
- A passion for gaming and technology with an entrepreneurial mindset and global perspective.
WHY XSOLLA
- Global Reach: Our products power monetization for games across 200+ countries and 1000+ payment methods.
- Cross-Industry Impact: Be at the forefront of fintech innovation in gaming, working with partners ranging from indie creators to global publishers and banks.
- Leadership Opportunity: Take ownership of a high-growth business line and help shape the next era of gaming commerce.
- Culture of Innovation: Join a collaborative, fast-moving team that values bold thinking, creativity, and measurable results.
$170,000 - $240,000 a year
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.
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