Marketing Operations Manager

Job Description:

Are you a Marketo expert passionate about building efficient and impactful marketing operations? We're seeking a Marketing Operations Manager to join our Data and Technology pod within the Marketing Operations and Technology team. Reporting to the Sr. Manager, Marketing Operations, you'll partner closely with our Demand Generation, Business Development, and Revenue Operations teams to drive operational excellence, innovation, and pipeline growth. Your curiosity and deep understanding of the marketing technology ecosystem will be key to our success.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

What you’ll do:

• Lead Routing Ownership: Own and optimize lead routing processes through Marketo and RingLead, ensuring leads are accurately and efficiently delivered to the appropriate teams for timely follow-up.

• Operational Campaign Management: Build and manage operational campaigns within Marketo to support initial lead processing, scoring, segmentation, data hygiene, and other foundational marketing operations initiatives.

• Cross-Platform Orchestration: Design, implement, and maintain complex cross-platform workflows, ensuring seamless data flow and process execution between Marketo and other critical sales and marketing systems (e.g., Salesforce, Demandbase, RingLead, Snowflake, etc.).

• Strategic Partnership: Collaborate closely with Demand Generation, Campaign Delivery, Business Development, and Revenue Operations teams to translate strategic needs into actionable operational solutions, troubleshoot issues, and identify opportunities for optimization and efficiency.

• Quality Assurance and Troubleshooting: Proactively monitor system health, campaign performance for operational programs, and data integrity, identifying and resolving issues related to automation, data flow, and process execution.

• Support Innovation and Process Improvement: Actively contribute to a culture of innovation by identifying opportunities to test new technologies, streamline processes, and improve efficiency across the marketing operations tech stack.

Experience you’ll bring:

• Marketing Automation Expertise: Advanced Marketo knowledge (Marketo Certified Expert required) with experience orchestrating data flows across MarTech tools.

• B2B Lifecycle Mastery: You know the ins and outs of B2B lead and customer lifecycle, demand generation metrics, and sales handoffs.

• Problem Solving and Troubleshooting: You take a hands-on approach to identifying potential issues before they impact operations, and respond quickly to resolve in-the-moment challenges—applying technical expertise to implement effective, scalable solutions.

• Data-Driven Mindset: Curious and analytical, skilled in leveraging data to inform decisions, set goals, and drive continuous improvement across the lead funnel.

• Detail-Oriented Approach: Exceptional attention to detail with an aptitude for managing and understanding complex processes and systems.

• Routing Platforms: Experience with RingLead or similar platforms for routing.

• Lead Scoring & Intent Activation: Skilled in leveraging lead scoring models and intent signals from platforms like Demandbase and ZoomInfo to prioritize high-value leads and target accounts.

• Data Visualization: Proficient with Tableau and collaboration with analytics engineers to craft dashboards that deliver valuable insights.

Requirements:

• Marketo Certified Expert certification

• Requires a minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree.

Why you’ll love working here:

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical and Mental Requirements:

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $77,000 - $106,900 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

Please be aware of recruiting scams that may impersonate Pluralsight. These unauthorized parties may use our name, logo, and employee information to solicit personal information or payments from job seekers under the guise of employment offers. Please note the following:

• Pluralsight will only contact candidates through official channels, such as emails from the @pluralsight.com domain or direct messages via our verified profiles (e.g., LinkedIn).

• We will never request payment, banking information, or personal documents (such as your social security number or passport) as part of the application process.

• All legitimate Pluralsight job openings are posted on our Careers page, and our hiring process is outlined in detail on our How We Hire page.

If you receive a suspicious message claiming to be from or about Pluralsight, we encourage you to contact us directly via recruiting@pluralsight.com to verify its authenticity.

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