Employer Brand and Recruitment Marketing Partner

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

We are the Employer Branding and Recruitment Marketing team who are strategists and storytellers, translating Grab's mission to drive Southeast Asia forward by creating economic empowerment for everyone" into compelling narratives for top talent. Our work attracts individuals who embody Grab's core values, eager to contribute and make a tangible impact across our superapp ecosystem. We blend high-level strategy with hands-on execution to connect with diverse candidates and enhance Grab's employer brand.

Get to Know the Role

Reporting to the Head of Employer Branding & Recruitment Marketing, who is based in Malaysia, you will work onsite at Grab's Bangalore office. You will be a specialised digital marketer who can help us tell this story and connect with candidates who want to solve real-world problems. Applying digital marketing skills in a meaningful way and making Grab a top employer choice regionally while building the data and tech foundation that powers our recruitment marketing. You will blend high-level strategy with practical execution; if you are motivated to turn creative ideas into measurable results, we want to hear from you.

The Critical Tasks You Will Perform

You will work on two main areas, where you'll work with partners across the company:

(1) Marketing Operations and Analytics (50%)

• Own and improve our core recruitment marketing tools, including our Career Site CMS and Candidate Relationship Management (CRM) system.
• Take the lead on our Google Analytics and Google Tag Manager accounts with a focus on ensuring our data is accurate, trustworthy, and handled with integrity.
• Design dashboards, maintain and track our performance goals, and turn data into clear, practical reports for the team.
• Always look for ways to improve by analysing campaign performance across all channels to help us make informed decisions with data.
• Use your findings to A/B test campaigns, improve our web pages, and refine our content strategy to get the best results.

(2) Employer Brand Activation (50%)

• Develop and implement a local employer brand strategy that showcases how candidates' work at Grab can positively impact the community.
• Manage a local content calendar, creating everything from blog posts and employee stories to social media campaigns that speak to talent who share our passion for service.
• Plan and manage a mix of virtual and in-person recruitment events, such as meetups, career fairs, and workshops, that foster genuine connections.
• Work with our Talent Acquisition team to build relationships with industry groups and community organisations to grow our talent network.
• Partner with recruiters and business leaders, providing them with insights about the local talent market to help guide their hiring efforts.

What Essential Skills You Will Need

• 5+ years of experience applying digital marketing, employer branding, recruitment marketing, or marketing operations skills.
• Marketing Tech Proficiency: Hands-on, advanced experience with the following:
  • CMS: Build custom campaign landing pages and keeping our Grab career site fresh, engaging, and up-to-date.
  • Recruitment CRM: Experience using a CRM for talent pipelining, marketing automation, and audience segmentation.
  • Google Analytics: Understand GA4, including event tracking, custom reports, and funnel analysis.
  • Google Tag Manager: Create and manage tags, triggers, and variables.
  • Google Search Console: Experience with performance monitoring and SEO insights.
• You will translate data into compelling stories and implementable insights.
• You demonstrate ethical compass, a collaborative spirit, and an impact-focused mindset, making a lasting positive impact for users and the team.
• Have experience collaborating with diverse teams, including Talent Acquisition, Marketing, and local business leaders.
• Experience in thorough and concise written and verbal interactions.

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.