Marketing Producer

3 Months ago • 6-8 Years • Marketing

Job Summary

Job Description

The Marketing Producer at MY.GAMES will manage game project marketing, conduct market analysis (demand, audience, competitors, trends), develop marketing strategies (SWOT, risk management, positioning), and create marketing documents (media plan, marketing plan). Responsibilities include presenting campaign plans and budgets, implementing marketing promotions, evaluating marketing effectiveness using analytics tools, and identifying growth opportunities (new channels, optimized processes, increased budget efficiency). Collaboration with product and game design teams is crucial. Experience in full-service mobile marketing (UA, Influencers, ASOs) and understanding of community and top-up issues are essential.
Must have:
  • Full-service mobile marketing experience
  • Marketing strategy development
  • Marketing plan execution and analysis
  • Data analysis and reporting
  • Community and top-up understanding
Perks:
  • Remote work
  • Collaborative work environment
  • Opportunity to work on diverse projects
  • Access to expert knowledge

Job Details

MY.GAMES is a leading European developer and publisher, driven by a singular goal: making great games that capture the hearts of players worldwide. Our community unites 1+ billion registered players.

We’ve developed or produced games, including War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, Grand Hotel Mania, HAWKED – and many more.

Our internationally distributed team consists of top-tier gamedev professionals. We work remotely, and our hubs are located in the Netherlands, Cyprus, Armenia, UAE, Serbia, and Georgia.

Come join a universe of professional opportunities: develop and support large scale projects from PC/console/mobile, and create products across various genres – from casuals to shooters.

What you’ll do:
  • Carry out game project marketing management
  • Prepare and conduct complex marketing analysis of products (market demand, audience, competitors, trends/tendencies; marketing potential)
  • Develop marketing strategy: swot-analysis, risk management, positioning development
  • Develop marketing documents (media plan, marketing plan)
  • Present and defend planned campaigns and budgets to project teams
  • Initiate, plan and monitor the implementation of marketing promotion plans
  • Evaluate the effectiveness of marketing activities and prepare reports (including traffic acquisition, creative production, ASO) using analytics tools; inform stakeholders on the status of tasks
  • Search for growth points (search for new channels and formats of audience attraction, optimize processes, increase efficiency of budget utilization, interact with the product team/game design team)
What you need to succeed:
  • Proactivity and high level of self-motivation
  • Experience with full-service marketing in mobile – from UA to Influencers to ASOs
  • Understand community and top-up issues
What we offer:
  • Work remotely from all around the world
  • Collaborative working atmosphere in an internal game dev community that unites more than a dozen of internal game studios, crafting innovative experiences across mobile, PC, and console platforms
  • A strong team of specialists across different areas — access unique expertise and professional knowledge
  • Possibility to experiment and work on interesting tasks with ambitious goals — we have all resources to implement new ideas
  • Create great games and win the hearts of players
  • Push the boundaries of the game industry and lead the way forward

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