Media Lead

Job Title

Job Description

Job title:
Media Lead

Your role:

• Develop media approach and plans for Personal Health business of Philips, executing campaigns for B2C audience.
• Develop and manage end to end campaign plan leveraging offline: TV, Onground, Print, cinema etc. and Online: Search, Social media, Display, OTT/video marketing, CRM, event amplification, Ecommerce etc.
• Timely execution of plans across platforms
• Monitor campaign performance regularly and optimize regularly
• Build long term partnerships with the significant media partners for cost & plan optimization
• Develop activation capabilities, practice change management to effectively contribute to driving growth, both in the hub and in the market on activation marketing topics.
• Agency – internal & external management to ensure seamless execution
• Leverage best practices and help to streamline the activation marketing processes on in the market.
• Recommend budgets and plan for given business or marketing objective.
• Measure performance and ROI of  marketing efforts

You're the right fit if:

• 7-9 years of hands on digital marketing experience with strong technical knowledge. Experience of working in B2C industry (FMCD/FMCG/agency) is desirable.
• Experience in omni channel Media & campaign execution for B2C business is a must
• Tech/digital savvy.
• Strong Communication and influencing skills
• Strong stakeholder management skills

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

Indicate if this role is an office/field/onsite role.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.