1. Based on the core goals of the project, develop promotion strategies and content creative plans for new/refurbished heroes in the game, promote implementation, and be responsible for the promotion effect. 2. Extract the core selling points of new/refurbished heroes, plan and output creative content with publicity, maximize the use of resources for implementation, and achieve promotion goals. 3. Have a deep understanding of MOBA games, be able to quickly get started with heroes, and plan creative planning for hero teaching related content, and follow up with the production and distribution of promotional content. 4. Closely communicate and coordinate resources with upstream and downstream demanders, producers, such as research and development, art, IP, social media, market, and video, output and convey creative plans, promote and control the implementation of various promotional materials, and be responsible for content quality, effect, and reputation. 5. Summarize the effect of promotional content through data analysis, user research, and competitive product analysis, summarize and accumulate experience, discuss the correlation between the promotional effect and product indicators, and create a sustainable iterative optimization methodology.