Product Activation Lead, Responsibility, YouTube

1 Month ago • 2-6 Years • Product Management • $118,000 PA - $170,000 PA

Job Summary

Job Description

The Product Activation Lead for YouTube's Responsibility initiatives (Health, Learning, Civics, News, Youth) in the Americas will be a key partner to YouTube's Partnerships teams and leadership. This role involves developing and executing go-to-market strategies, driving product adoption, and leading cross-functional projects. The ideal candidate will synthesize regional product feedback, provide product roadmap recommendations, collaborate with global and regional teams on various initiatives, and advocate for creators and publishers. The position demands strong business acumen, problem-solving skills, and excellent communication abilities. The role requires working with executive stakeholders and global teams to drive significant initiatives, ensuring YouTube's responsibility products meet the needs of creators and partners.
Must have:
  • Bachelor's degree or equivalent experience
  • 4 years management consulting/sales operations experience or 2 years with advanced degree
  • 2 years developing business strategies or managing cross-functional initiatives
  • Own product go-to-market strategy
  • Drive business outcomes and product adoption
Good to have:
  • Experience with database querying (SQL)
  • Spreadsheet analysis, presentations, data management
  • Knowledge of YouTube's partner and creator ecosystem
  • Excellent problem-solving skills and business acumen
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity, or corporate advisory, or 2 years of experience with an advanced degree.
  • 2 years of experience developing business strategies or managing cross-functional initiatives.

Preferred qualifications:

  • Experience with database querying (e.g., SQL coding and analysis).
  • Experience working on spreadsheet analysis, presentations and data management, with the ability to influence and communicate cross-functionally and externally.
  • Knowledge of YouTube large partners and creator ecosystem, the News/Health/Learning/Youth or Civics verticals as well as the customer and engaging contexts in which they operate.
  • Excellent problem-solving skills, combined with business acumen.

About the job

In this role, you will be a key partner to YouTube Americas Partnerships teams and leadership, helping them to bring Responsibility (Health, Learning, Civics, News, Youth) products to market, and a advocate for creators and publishers helping to bring their feedback to product teams to ensure it meets the needs of all of our creators and partners.

In addition, you will be a key contributor in a high-energy growth environment. You will be able to take initiative, partner with executive stakeholders to think through issues, and communicate with global teams to drive significant initiatives.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

The US base salary range for this full-time position is $118,000-$170,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Own the product go-to-market strategy in Americas (AMER) for all Responsibility verticals including Health, News, Learning, Youth, Civics.
  • Work with Global Product Activation team and the AMER YouTube Partnerships team to drive business outcomes and product adoption goals, while also leading cross­-functional projects working with broad stakeholder set.
  • Synthesize and prioritize regional product feedback, and make recommendations on product roadmap to global.
  • Collaborate with global product, regional and country teams on pilots, program assessments, and cross-functional engagements to drive market growth and support business plan.

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