Product Marketing Manager

Why does your role matter? 🎖️

As a Product Marketing Manager, your mission is to connect our products with the right audiences in the most impactful way. You will be at the intersection of product innovation and customer experience, ensuring that our products not only meet market needs but also inspire love and trust from our users. You’ll translate our product features and capabilities into compelling stories that resonate with both new and existing customers. If you’re ready to play a crucial role in shaping the future of our products, this is the place for you..

What would your role look like? 🔎

As the Product Marketing Manager, you will be responsible for creating and executing go-to-market strategies for our products. You will work closely with the product and brand teams to define customer segments, craft clear value propositions, and develop content and campaigns that highlight our products’ unique advantages. Your goal is to drive demand, adoption, and satisfaction among our users, while ensuring that our products stand out in a competitive market.

Wanna Hike? / Introduction 📖

At Hike, we’re revolutionizing the gaming and tech space with products that empower users to play, earn, and grow. We believe in creating a seamless experience that resonates with our audience, offering products that combine innovation with fun. This is your opportunity to be part of something transformational and help shape the future of our product offerings.

Hike Code 📝( Our core cultural values )

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

• Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
• Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
• Pro-Sports Team → Strength-based, results-driven with a "team-first" attitude ⚽️
• Customer Obsession → We exist to delight our customers 😃
• Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
• Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
• Be Insatiably curious & keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
• Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋‍♂️
• Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

Do these resonate with you?👍 If so, read on! 📋

Here are the skills & experience we are looking for.. ⚙️ 

• 3+ years of experience in product marketing, preferably in gaming or Consumer-tech(B2C)
• Proven track record of creating customer-centric product marketing strategies.
• Skilled in analyzing customer insights, market trends, and product performance to drive decisions.
• Ability to think creatively to develop compelling product stories that capture audience interest.
• Experience working closely with product, sales, and brand teams to align marketing efforts.
• Strong experience in launching and scaling products, with a focus on positioning, messaging, and audience segmentation.
• Comfortable using key performance indicators to measure success and refine strategies.
• Ability to work closely with creative and design teams to create compelling marketing assets (videos, social content, push notifications, in-app banners, blog posts, email templates, etc.)
• Must have knowledge of tools like Clevertap, Branch, and other relevant tools for marketing.

How you’ll make the magic happen.. 🔨✨

• Strategy → Develop and execute comprehensive product marketing strategies that drive product adoption and growth.
• Strategy → Leverage market research and user feedback to refine product positioning and ensure relevance in the market.
• Strategy → Lead go-to-market activities for new product/product feature launches, ensuring they are impactful and well-received by target audiences.
• Strategy → Serve as the customer voice internally, gathering insights to enhance product and marketing alignment.
• Strategy → Stay ahead of industry trends to implement cutting-edge marketing strategies and ensure product competitiveness.
• Operations → Create product-focused content that resonates with customers, including blog posts, emails, landing pages, and sales materials.
• Operations → Collaborate with cross-functional teams to ensure seamless execution of campaigns and alignment across all product touchpoints.
• Operations → Build and nurture relationships with influencers, industry leaders, and partners to increase product visibility and drive customer engagement.
• Operations → Track and analyze campaign performance to optimize strategies and maximize ROI.

💰 Benefits → We have tremendous benefits & perks. Check out work.hike.in to know more