Senior Manager, Product Management - Ad Decisioning

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming Disney’s media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to maximize flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working for Disney Entertainment & ESPN Technology

• Building the future of Disney’s media business: DE&E Technologists are designing and building the infrastructure that will power Disney’s media, advertising, and distribution businesses for years to come.

• Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.

• Innovation: We develop and execute groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

Disney Ad Platforms is responsible for delivering global advertising technology solutions for Linear and Addressable channels across Disney’s brands and streaming services. With unmatched scale, premium content and innovative capabilities, Ad Platforms is a market leader in advertising. We build and maintain proprietary technology including ad serving, ad decisioning, campaign management, reporting as well as all the integrations internal and external that come with evolving and maintaining a best-in-class video advertising business.

Disney Ad Platform’s proprietary decisioning products influence the selection of each ad that accompanies the world’s most beloved and engaging content. This key leadership role will be responsible for driving and launching our ad decisioning product roadmap to continually elevate advertising alongside Disney’s renown storytelling experiences. The ideal candidate for this role brings demonstrable track record and excellence in tuning and launching algorithms for market-leading impact across multiple product domains at global household scale. If you share equal passion for quantitative problem solving and advertising technology, join us in building the future of video advertising.

Responsibilities

• Define compelling product strategy, roadmap, prioritization, rooted in strong rationale and KPIs across Disney’s proprietary ad decisioning domain including ad selection, pacing, supply strategy, and ad personalization.

• Hold deep compassion for our users and instinctively approach problems with a viewer-first mentality

• Lead and mentor a team of product managers through discovery, definition, development, and launch across our proprietary ad decisioning and AI services.

• Ensure high bar product execution through regular review of team backlogs, requirements, and prioritization, empowering teams to resolve obstacles as necessary.

• Partner closely with senior technology, ad sales, operations, and finance leaders to ensure ad products are optimized towards long term impact.

• Collaborate seamlessly with senior research engineering and analytical leaders to relentlessly ideate, test, and ship iterative enhancements to our suite of algorithms.

• Accelerate incubation and relevant adoption of AI solutions across the Disney advertising products.

Basic Qualifications

• Bachelor’s degree or equivalent experience in technology or business domains

• 10+ years of product management or equivalent experience

• Advanced data analysis skills and highly truth-seeking. Well versed in selection of northstar KPIs, evaluating rationale of data narratives, and able to ensure collective focus around critical drivers.

• Ability to distill desired outcomes into yield principles that optimize ad decisioning across demand channels.

• Unwavering bias for execution and impeccable follow-through.

• Experience presenting and discussing in senior executive forums and/or large organizations.

• Highly articulate with penchant for summarizing nuanced myriad into essential takeaways.

• Ability to influence, collaborate, and deliver solutions in a fluid environment across a diverse set of technical and non-technical stakeholders

• Pedigree managing all aspects of experimentation including exploration/sequencing strategy, effective treatment & control definition, communicating results, and production rollout.

• Experience partnering with ML engineers to recognize, hone, and incorporate AI solutions towards pragmatic impact.

• Proven success in a high-scale, market-leading product leadership role with track record of launch excellence.

• Prior experience in video advertising yield optimization and/or ad ranking preferred