Sr. Manager, Mkting Tech Transformation

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

Reporting to the Director, this role contributes to the evolution of the MarTech / AdTech ecosystem, with Adobe at its core, from current to target state. The Senior Manager manages program processes, methodologies, and governance structures, while identifying risks and facilitating meetings. They spearhead the development and execution of executive and broader stakeholder socialization, enhancing engagement and promoting transparency. Working closely with marketing and IT teams, they implement, integrate, and optimize marketing technologies across key functions to accelerate business outcomes.

Job Description:

The Marketing Technology Transformation Senior Manager manages the implementation and optimization of transformative marketing technology initiatives, bridging marketing and IT teams, to maximize investment, adoption and utilization of marketing capabilities.

Reporting to the Director, this role contributes to the evolution of the MarTech / AdTech ecosystem, with Adobe at its core, from current to target state. The Senior Manager manages program processes, methodologies, and governance structures, while identifying risks and facilitating meetings. They spearhead the development and execution of executive and broader stakeholder socialization, enhancing engagement and promoting transparency. Working closely with marketing and IT teams, they implement, integrate, and optimize marketing technologies across key functions to accelerate business outcomes.

Additionally, the Senior Manager identifies emerging technologies and trends in the MarTech / AdTech space, initiating and managing pilot programs to test new capabilities. They analyze results of these programs and recommend scaling successful innovations across the organization.

This position ensures the organization stays current with marketing technology advancements while maintaining scalability and sustainability of capabilities.

Responsibilities:

This role requires a balance of technical knowledge, project management skills, and interpersonal abilities to effectively drive marketing technology transformation in a matrixed environment.

MarTech Acumen

• Demonstrate solid understanding of Marketing and Advertising Technology, with practical Adobe experience.

• Understand journey-based lifecycle marketing and advise on integrating real-time marketing triggers with omnichannel journeys.

• Communicate complex technical concepts clearly to diverse audiences.

• Manage pilot programs for new marketing technologies, analyzing results and recommending wider implementation.

• Optimize the MarTech / AdTech ecosystem, aligned with organizational goals.

• Support AI and automation adoption across marketing functions to improve efficiency.

• Identify opportunities for process automation and data integration.

• Develop and document standard operating procedures and best practices for marketing technology utilization.

Program Management and Optimization

• Advance transformative initiatives in a matrixed organization, maintaining strong relationships across marketing and IT teams.

• Implement and manage program processes, methodologies, and governance structures.

• Define scope, goals, and deliverables in collaboration with stakeholders.

• Monitor and report on project progress, performance metrics, and key milestones.

• Facilitate collaboration and communication among team members and stakeholders.

• Create and maintain a cross-functional transformation roadmap.

• Evaluate and prioritize new transformation opportunities, maintaining a program backlog.

• Identify areas for improvement and implement plans to enhance efficiency.

Executive Socialization and Communications

• Create briefing materials explaining transformation vision, key decisions, and progress.

• Translate technical capabilities into clear marketing and business use cases.

• Support stakeholder management strategy and ensure consistent communication across workstreams.

Qualifications and Requirements:

• Bachelor's degree in marketing, business administration, computer science, or a related field; relevant certifications (e.g., project management, marketing technology) are a plus.

• 7+ years of experience in marketing operations, marketing technology implementation, or digital transformation initiatives.

• Strong understanding of marketing technologies, platforms, and data management practices, including marketing automation, CRM, CDP, analytics, and related tools.

• 5+ years of relevant Marketing Technology experience, including Adobe and Salesforce

• Project management skills and experience in executing cross-functional technology initiatives.

• Proficiency in data analysis, process mapping, and process optimization techniques.

• Excellent communication, stakeholder management, and leadership skills.

• Ability to work collaboratively with cross-functional teams and manage multiple priorities effectively.

• Analytical and problem-solving abilities to identify opportunities for optimization and drive continuous improvement.

• Knowledge of agile methodologies, change management principles, and training strategies.

• Excellent team leadership, communication and coaching skills, with proven experience managing cross-functional stakeholders

• Hard working and able to quickly adapt to new environment and demands

• Growth mindset with an orientation to solutioning

• Strong problem-solving and analytical abilities, with a keen attention to detail

• Desire to accelerate the transformation team trajectory through a challenging and rewarding experience

Preferred Qualifications:

• Technical proficiency: experience working with Adobe, content management systems (CMS), digital asset management (DAM) platforms, and other marketing technology.

• Strong analytical skills: proficiency in analyzing data and metrics in conjunction with sounds judgment to make critical decisions.

• Financial acumen: understanding of payments industry and ROI to inform prioritization of initiatives.

• Experience in financial services / payment industry is a plus

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$99300 to $216040

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.