Sr Marketing Manager, Trade/Retail

At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We are seeking a Sr. Trade Marketing Manager to join the Wizards Play Network team. This position will lead the Trade Marketing team, and will own strategy, development, design, and execution of our global marketing functions in our B2B channels for all Hasbro & Wizards brands. As leader of this team, you will work with Magic: The Gathering, Dungeons & Dragons, and Hasbro Gaming to develop and implement trade marketing programs and promotions that drive revenue and play growth. This leader should be comfortable working in ambiguity and find ways to forge a path where no one has forged one before.

Key Responsibilities:

• Lead a team of Trade Marketing Managers and Specialists that bring magical in-store experiences to life for our players and retailers.
• Be passionate about people development, managing opportunities for growth, and celebrating team strengths.

Develop Trade Marketing Strategy:

• Develop a comprehensive trade marketing vision, and define strategies that align with the overall business objectives of WPN- including promotions and incentives, in-store merchandising, trade shows, and other marketing initiatives that support our retailers in driving sales and play for all our brands.
• Build and implement trade marketing programs that promote new product launches and in-store event participation, drive retailer engagement, and support other key initiatives for the Wizards Play Network.
• Collaborate with the product and brand teams to ensure cohesive and impactful marketing messages both in-store and digitally.
• Communicate trade plans with key partners and customers to gain consensus and drive adoption.
• Be curious- Understand industry trends and identify tools and resources that unlock new capabilities, create simplicity, or enable scale for the business.
   

Additional Role Responsibilities:

• Own the trade budget and manage our expenses effectively to meet program targets.
• Collaborate cross-functionally with leaders across Wizards of the Coast and Hasbro to ensure alignment across departments.
• Be comfortable working with data, defining critical metrics, and uncovering new ways to track program or initiative performance.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent experience preferred.
• At least 5 years of proven experience in trade marketing, B2B marketing, or a related field. Merchandising experience is preferred!
• 2 years of people leadership experience at minimum.
• Strong analytical skills and the ability to create structure around ambiguity
• Experience working on global teams with numerous stakeholders, and implementing marketing initiatives in physical retail spaces.

Compensation Range (USD):

Starting: $123,975

Ending: $177,600
 

#wizards

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast’s total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.

#Wizards