Summer 2025 MBA Graduate Associate, Brand Strategy

2 Months ago • 3 Years + • Business Development

Job Summary

Job Description

The Summer 2025 MBA Graduate Associate, Brand Strategy at Disney's Brand Strategy team will lead workstreams and small projects, providing strategic support on projects such as developing hypotheses and measuring success criteria. Responsibilities include developing strategy and story-driven business decks, conducting quantitative analyses (market sizing), presenting findings, and collaborating across the enterprise. The role requires strong analytical skills, experience drawing business insights from data, and excellent communication skills. Example projects involve analyzing growth opportunities for specific demographics (e.g., kids 6-11), identifying key business drivers for Disney brands, and assessing the size of the preschool entertainment market. The internship is full-time (approx. 40 hours/week) from late May/early June to August 2025 in Burbank/Glendale, CA.
Must have:
  • 3+ years experience in strategy, consulting, analytics, or brand management
  • Exceptional analytical & presentation skills
  • Experience with data analysis and insights
  • MBA program enrollment or recent graduate
  • Proficient in Excel, PowerPoint, Keynote
Perks:
  • Medical, financial, and other benefits (dependent on level/position)

Job Details

Job Summary:

Summer 2025 MBA Graduate Associate, Brand Strategy

The Brand Strategy team develops comprehensive and relevant brand & franchise strategies that drive business across the enterprise globally.   We work with business units around the world to identity growth opportunities and challenges, formulate strategies to pursue identified opportunities, and measure key outcomes.

Our team is comprised of strategists who deploy a combination of quantitative and qualitative methods across all our projects. A few examples:

  • Provide thought leadership to the Chief Brand Officer on the state of our brands and franchises and key opportunities for growth

  • Support business unit leadership by identifying key business drivers and areas for continued improvement

  • Develop brand and franchise growth strategies for specific markets and consumer segments

  • Size potential for new business opportunities

This MBA Graduate Associate role is for the duration of Summer 2025. 

Responsibilities:

  • Lead workstreams and small projects, with support from team leaders

  • Provide strategic support on projects such as developing hypotheses, and developing and measuring success criteria

  • Develop strategy and story-driven business decks based on data and insights

  • Conduct analyses and run calculations on quantitative recommendations – e.g., calculating size of market or size of opportunity

  • Present findings and work with partners across the enterprise to answer important business questions

Example Projects:

  • Engage in thought leadership projects such as articulating the key opportunities for growth with a specific demo (e.g., kids 6-11) and recommended actions

  • Analyze core business questions such as: What products drive the Disney brand? Who are TWDC fans? What is the size of the preschool entertainment market?

  • Articulate strength of various TWDC IP, including what elements resonate with consumers

Minimum qualifications:

  • At last 3 years of experience in an internal strategy, management consulting, analytics, or brand management role

  • Industry-relevant experience, as defined by one or more of the following:

    • Strategic or Management Consulting at a top-tier management consulting firm

    • Strategy or analytics within a media, technology or consumer packaged goods company

    • Brand or Franchise management in consumer-focused company (not B2B)

  • Exceptional analytical skills

  • Experience drawing business insights from data and interpret real world application

  • Experience creating presentations that clearly communicate a cohesive story using information and data from multiple sources

  • Excellent project management skills and ability to execute quality work with tight deadlines

  • Ability to prioritize

  • Ability to manage several projects simultaneously

  • Solid verbal and written communication and presentation skills

  • Proficient in Excel, PowerPoint, and Keynote

  • Ability to work in a team environment as well as independently

  • Maturity and enthusiasm

Education:

  • Graduated from an accredited college or university with a BA/BS

  • Currently enrolled in an MBA program or have graduated from a program within the last 6 months

Additional Information:

  • The approximate dates of this opportunity are late May or early June through August 2025

  • Candidate must be available to work full time hours (approximately 40 hours per week) for the duration of the role

  • Able to provide own housing and transportation in the Burbank/Glendale area

  • Must possess unrestricted work authorization

  • Must be at least 18 years of age


The pay rate for this role in California is $41.40 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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