Vertical Director, Growth (Multiple Positions)

1 Month ago • 8-14 Years • Monetization

About the job

Job Description

ByteDance seeks a Vertical Director, Growth to partner with mid-market advertisers, developing solutions that build clients' businesses and brands on TikTok. This role requires strategic thinking, client service expertise, and deep understanding of various verticals. Responsibilities include: developing long-range strategies and annual business plans, collaborating with cross-functional teams, optimizing business outcomes for the team, and managing a team of industry leaders and client solutions teams. The ideal candidate will have a strong understanding of TikTok's features, ad units, and product offerings, as well as a proven ability to drive client business transformation.
Must have:
  • Bachelor's degree in related field
  • 8 years of experience in marketing or advertising in social media
  • 6 years of experience in CRM and sales enablement tools
  • 6 years of experience in processing large quantities of data
  • 6 years of experience in data privacy government regulation
  • 6 years of experience in outsourcing operations
  • 6 years of experience in scoping and deploying new monetization ad products
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Responsibilities
About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities Partner closely with mid-market advertisers to develop solutions that build clients’ businesses and brands by driving strategy and client service expectations within different verticals/industries across North America and globally, and clearly articulate how TikTok can best serve their addressable market by using knowledge and experience in media, entertainment, and commerce. Leverage addressable market data, historical category performance, and industry insights to develop long-range strategies and annual business plan. Partner with cross-functional and cross-border leadership in product, measurement, creative, policy, and sales operations to develop, identify, and implement effective and scalable processes for our growing sales organization. Develop and initiate organizational strategies to maximize business outcomes for the team while aggregating feedback and challenges that face the overarching vertical, prioritize accordingly and develop solutions. Focus on long-range revenue planning, project/relationship management, team building, measurement/forecasting, and tell a strong story that shows TikTok's unique and proven ability to drive client business transformation. Manage a team of Head of Industry leaders, Brand Partnerships, and Client Solutions teams and work closely with our cross-functional partners to find creative, product, and measurement solutions for the vertical/industry. Hire, coach, and develop multi-level management team equipped to design books of business, acquire clients at scale, be strategic consultants to our partners, and accurately forecast and manage revenue to aggressive quotas. Maintain up-to-date knowledge of TikTok’s features and ad units and consult clients on TikTok product offerings and demonstrate expertise of creative programs, product capabilities, measurement, commerce, attribution, and KPIs.
Qualifications
Qualifications Must have a Bachelor's degree in Advertising, Marketing, Commerce, Business Administration, Management, Economics, Finance, Business Analytics, or a related field, and 8 years of related work experience in marketing or advertising in social media industry. Employer will accept a 3 or 4-year Bachelor’s degree. Of the required experience, must have 6 years of experience in each of the following: Designing, building, and deploying in-house customer relationship management (CRM) and sales enablement tools for social media sales teams to support revenue forecasting, account set up, advertising performance diagnostics, activity reporting, and/or automated presentation creation; Processing large quantities of external market and internal data to: (1) model trends and create go-to-market strategies and (2) define resource allocation and organizational structure across various industries; Applying data privacy government regulation and ecosystem technical constraints to social media content/applications to ensure corporate reputation, user experience, compliance, and commercial goals are achieved; Outsourcing operations, including designing, building, and deploying social media advertising sales programs run by 3rd-party outsourced vendors across international markets; and Scoping, negotiating, building, and deploying new monetization ad products via ecosystem partnerships across international markets, including e-commerce marketplaces, logistics and fulfilment providers, payment providers, sports leagues, media publishers, or measurement providers. TRAVEL REQUIREMENT: Domestic travel up to 25% required. Type: Full time, 40 hours/week Location: Austin, TX To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website. ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at lpresumes@bytedance.com. #LI-DNI #IND-DNI
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