Analytical Consultant, Retail
Job Summary
Job Description
This Analytical Consultant role at Google focuses on helping retail businesses leverage Google's advertising products. Responsibilities include managing client relationships, analyzing data to identify strategic opportunities, building and presenting media solutions, and serving as an industry expert in the retail sector. The ideal candidate possesses 8+ years of experience in media analytics, advertising sales, or consulting, along with strong data analysis and presentation skills. They must be proficient in Google Ads, Google Analytics, and SQL, and possess a deep understanding of both performance and brand advertising. The role involves leading client engagements, uncovering business needs, and developing strategies to reach target audiences using Google's product offerings.
Must have:
- 8+ years experience in media analytics/advertising
- Data analysis & presentation skills
- Proficiency in Google Ads & Analytics
- SQL knowledge
- Retail industry experience
- Client relationship management
Good to have:
- Experience with Google Marketing Platform
- Knowledge of basic automation techniques
- Understanding of performance & brand advertising
4 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or analysis roles.
- Experience analyzing datasets to deliver insights.
Preferred qualifications:
- Experience with Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- Experience in the Retail industry.
- Experience in client-facing roles, with a track record of influencing across levels.
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Understanding of both performance and brand advertising.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users. Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.Responsibilities
- Lead and manage direct client relationships and help them use Google Insights to drive their business by speaking marketer’s language and presenting in a compelling way.
- Serve as an investigative lead, pull and analyze data sets into strategic opportunities.
- Help identify opportunities for clients rooted in strong data rationale. Build and present business and media solutions to customers based on industry and consumer trends and develop insights from our wealth of data.
- Serve as the industry expert in Food and Beverage, fluid in marketing principles and branding.
- Be proficient in making data sets and concepts simple and easy to digest.
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