Catalog Merchandising Strategy Manager, Categories and Themes

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are seeking an experienced merchandising manager to lead our strategic content and licensing efforts while driving growth in overall category merchandising. 

Key Responsibilities:

• Develop and implement catalog strategies to integrate and promote third-party and licensed content, including diverse offerings from international markets.

• Own the merchandising strategy and outcomes for priority categories and genres, enhancing their packaging and promotion to increase member engagement

• Launch activations that highlight the best of Netflix content across priority categories on merchandising canvases

• Collaborate with content, marketing, and communications teams to align annual merchandising efforts with broader business objectives and content moments

• Collaborate with merchandising performance leader and consumer insights teams to guide the development of appropriate metrics for different flavors of category merchandising

• Serve as a thought leader in catalog knowledge and resulting category strategies, and an advocate for innovative approaches that support Netflix priorities

• Regularly analyze market trends and competitor strategies to ensure our merchandising tactics by category remain competitive and appealing to diverse audiences

• Partner with Technical Merchandising and Product Management to define new requirements that feed into the merchandising innovation roadmap

Qualifications:

• 10+ years of experience in merchandising, content marketing, CRM, or related fields, with a focus on category management and performance

• Proven track record of developing successful merchandising strategies for 3P, licensed and rev-share model content 

• Deep understanding of consumer behaviors and discovery habits with entertainment, especially as they intersect with a content catalog and related services.

• Experience in content creation, from production to launch, and understanding of cultural nuances in content consumption.

• Strategic thinker with a strong customer-focused mindset and empathy, able to navigate ambiguity and drive alignment.

• Excellent communication skills, both written and verbal, with the ability to influence and collaborate with stakeholders across global teams.

• Bachelor's degree required; advanced degree preferred.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

See more detail about our Benefits .
 

Netflix is a unique culture and environment.  Learn more .

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.