Country Manager - Finland

ABOUT THE ROLE

We seek a dynamic and results-oriented Country Manager to oversee our relationships with our existing Finnish customers, and our future operations in Finland when the market becomes regulated.

This role entails overall P&L responsibility, developing and implementing a comprehensive marketing strategy, and ensuring compliance with applicable laws and regulations, including the Finnish Lotteries Act. The ideal candidate will have a strong understanding of the Finnish market and a proven track record in managing marketing and operational teams.

As this market is set to be regulated in the coming years, you will lead the alignment, planning, and development of a comprehensive go-to-market strategy in collaboration with a dedicated team, Legal and Compliance, and with approval from the Director of Nordics.
 

YOU WILL BE RESPONSIBLE FOR:

●        P&L Management: Take full accountability for the profitability and financial performance of the Finnish market, ensuring results align with set budgets and targets.

●        Collaboration with Leadership: Align and plan strategies with the Director of Nordics to ensure cohesive execution of regional initiatives and market objectives.

●        Marketing Strategy Development: Create and implement a robust marketing strategy encompassing all available channels while adhering to local regulations.

●        Campaign Planning: Collaborate within the Group’s campaign planning process by contributing ideas, crafting marketing briefs, and reviewing campaign deliverables to ensure they meet objectives.

●        Operational Collaboration: Work closely with operational teams to support specific market needs, ensuring seamless execution of strategies.

●        Regulatory Compliance: Ensure all operations and communications adhere to the latest Finnish regulations, mitigating any potential risks.

●        Media Management: Oversee planning, buying, and negotiating all media placements, utilizing direct relationships and/or media agencies.

●        Product Liaison: Collaborate with Product Owners (Directors/Heads of Casino/Bingo, Live Casino, and Sports) to leverage their expertise for maximum impact.

●        Performance Analysis: Partner with the Data & Analytics team to track and analyze marketing activities, ensuring alignment with budgets and targets. Provide clear reporting and actionable plans for underperforming areas.

●        Market Knowledge: Maintain a thorough understanding of the Finnish market, including competitive landscape and regulatory changes.

●        Team Structure Advisory: Advise operational teams on optimal team structures for efficiency, and collaborate with Function Heads and Directors to recruit and retain top talent.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

ESSENTIAL SKILLS

●        Experience in a management role within a marketing-driven organisation, preferably in gaming or a related industry.

●        Proven track record of managing P&L and delivering results against financial targets.

●        Strong understanding of the Finnish market dynamics, competitive landscape, and regulatory environment.

●        Excellent communication and interpersonal skills, with the ability to build relationships across diverse teams.

●        Strong analytical skills and experience working with data to drive decision-making.
 

NICE TO HAVES

●        Experience in the gaming or online gambling industry.

●        Knowledge of digital marketing strategies and tools.

●        Previous experience in a cross-functional role or in managing remote teams.

●        Fluency in Finnish and English; proficiency in additional languages is a plus.

●        Strong negotiation skills with a network of media contacts in Finland.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.

 

BENEFITS

●        Hybrid work policy

●        4 weeks of Workation (T&C apply)

●        30 annual vacation days

●        Occupational Pension

●        5,000 SEK wellness contribution annually

●        Parental Leave Top-Up

●        Possibility to enroll in a private health care insurance for both you and your partner

●        1,500 SEK equipment allowance

●        Benify - benefits portal with many offers and discounts

●        We offer a relocation package with accommodation and flights.

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**

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