Creator Platform GTM & Communications Planning Manager

2 Weeks ago • All levels • Public Relations • $126,700 PA - $190,100 PA

Job Summary

Job Description

The Creator Platform GTM & Communications Planning Manager at PlayStation will develop and execute go-to-market strategies for new platform features and partner integrations. This role involves crafting compelling messaging, creating communication plans, and leading the development and distribution of communication materials. Responsibilities include monitoring platform usage data, analyzing creator feedback, and acting as a spokesperson for the creator platform at industry events. The ideal candidate possesses proven experience in GTM strategies for technology products/platforms, excellent communication skills, deep understanding of the gaming industry, and experience managing cross-functional programs.
Must have:
  • Develop and implement GTM plans
  • Craft compelling messaging and communication plans
  • Lead development and distribution of communication materials
  • Monitor platform usage data and creator feedback
  • Act as spokesperson for creator platform
Good to have:
  • Experience with game development and publishing partners
  • Strong awareness of platform business models, industry trends
Perks:
  • Medical, dental, vision
  • Matching 401(k)
  • Paid time off
  • Wellness program
  • Sony product discounts
  • Bonus package (potential)

Job Details

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Creator Platform GTM & Communications Planning Manager

San Mateo, CA / Hybrid 

*PlayStation offers a global hybrid office/remote working model — Flex Modes — which aims to combine the flexibility of remote working with the magic of in-person collaboration. The model is built upon the principle of working together in-person as work requires, with the freedom to work remotely otherwise. We will consider fully remote candidates who are able to come in for 'Moments that Matter'. 

 

Game creators, publishers, developers and creator-enablers are an integral part of PlayStation’s ecosystem. Our teams within Global Partner Development & Relations department work together to serve our publisher and developer partners that make games, media services, and Esports for the PlayStation platform.

We are passionate about supporting game creators! PlayStation thrives by empowering them with the information and resources they need to unlock the full potential of our platform. As Creator Platform GTM & Communications Planning Manager, you will support the inclusion of our partners in the launch of new platform initiatives, collaborating closely with product and engineering teams to implement successful go-to-market programs that improve creator engagement and adoption. This is an exciting opportunity to shape the future of PlayStation!

What you'll be doing:

  • Develop and implement go-to-market plans for partner integrations with new platform features and initiatives.
  • Craft compelling messaging and communication plans, optimised for different and varied target audiences in the creator community.
  • Lead all aspects of the development and distribution of communications materials, including presentations, guidelines and supporting documentation.
  • Establish and monitor performance indicators to assess the success of platform initiatives and go-to-market programs.
  • Monitor and analyze platform usage data as well as creator feedback and sentiment, identifying areas for improvement.
  • Act as a spokesperson for the creator platform and key go-to-market initiatives, representing PlayStation at industry events and conferences, where needed.

What we're looking for:

  • Proven experience in developing and completing successful go-to-market strategies for technology products or platforms.
  • Excellent written, verbal, and presentation skills with the ability to craft compelling narratives and communicate sophisticated information effectively.
  • Deep understanding of the gaming industry, including creator trends, competitive landscape, and new technologies.
  • Proven track record in running and supporting partner platform integrations.
  • Experience running multiple cross-functional programs simultaneously, adapting and balancing needs according to business priority.
  • Motivated, organized self-starter with strong problem-solving capabilities.
  • Pro-active communicator, with strong presentation and high standards of work output.

Preferred Experience:

  • Experience working with games development and publishing partners with a strong awareness of platform business models, industry trends and challenges.

#LI-SV1

 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

 

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. 

In addition, this role
is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

 

The estimated base pay range for this role is listed below.

$126,700 - $190,100 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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About The Company

Want to take your career to the next level? Search open job vacancies at any of the Sony Interactive sites by visiting playstation.com/careers/


Sony Interactive Entertainment pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and game development studios around the world as part of PlayStation Studios, we believe that the power of play is borderless. Sony Interactive Entertainment is a wholly owned subsidiary of Sony Group Corporation.  


For more information about our company, please visit SonyInteractive.com. For more information about PlayStation products, please visit PlayStation.com.

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