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Data and Insights Content Lead, Think with Google

Haryana, India (On-site)

Data and Insights Content Lead, Think with Google

32 Minutes ago • 6-12 Years • Editorial • Data Analyst

About the job

1 skill required for this role

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data-visualization

Job Description

The Data and Insights Content Lead at Think with Google will develop data-driven content about the marketing and advertising industry, focusing on the intersection of marketing, advertising, and AI. Responsibilities include identifying content ideas, creating long- and short-form content (including data visualizations), partnering with internal teams, leveraging external data sources, conducting independent analysis, and analyzing content performance. The ideal candidate will possess strong analytical and writing skills, experience in a quantitative field, and a deep understanding of the digital advertising landscape.

Must have:

Bachelor's degree or equivalent experience
6+ years marketing or quantitative/analytical experience
Data visualization and AI content creation skills
Develop data-driven content ideas
Leverage external data sources for insights
Analyze content performance for optimization

Good to have:

12+ years experience in quantitative/analytical field
Experience at strategy consulting firm or business publication
Knowledge of digital advertising landscape and advertiser needs

Minimum qualifications:

Bachelor's degree or equivalent practical experience
6 years of experience in marketing fields or in a quantitative or analytical field (e.g., consulting, research, data journalism, product marketing)

Preferred qualifications:

12 years of professional experience in a quantitative/analytical field (e.g., consulting, research, data journalism, product marketing)
Experience in independently identifying and leveraging credible data sources and working in a research team at a strategy consulting firm or a business publication
Experience with data visualization and using AI to create high quality, insightful content
Knowledge of the digital advertising landscape and advertiser needs
Ability to produce high quality, forward-looking content independently and at pace

About the job

Google is at the forefront of a revolution in marketing. The Scaled Growth and Content team drives growth for our business by providing our customers with actionable insights and content that helps them be better marketers.

We’re looking for an analytical, data-driven colleague to develop data-driven, insightful content about the marketing and advertising industry. You will stay ahead of the latest trends at the intersection of marketing, advertising and AI, and identify potential themes that would be of interest to marketers, using public and proprietary data.

Responsibilities

Develop a steady flow of data-driven content ideas on the latest developments at the intersection of marketing, advertising, and AI.
Deliver long- and short-form content, including data visualizations and own development of content end-to-end from ideation, writing drafts, to editing.
Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
Identify and heavily leverage external data sources to identify trends and insights for use in publication and conduct independent analysis for use in articles/content.
Analyze performance of content and apply that analysis to optimize content development.

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About The Company

Google

2080 Active Jobs

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.