Data and Measurement Specialist
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 5+ years in digital media, sales, marketing, or product roles
- Experience improving product and customer strategy
- Fluent Dutch communication
- Develop and lead data & measurement plans
- Deliver compelling client pitches
- Understand local privacy developments
- Understanding of online marketing, data, privacy, and platforms
- Marketing Analytics and Cloud Platforms knowledge
- Excellent communication and thought leadership skills
4 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media, sales, marketing, or product roles.
- Experience identifying and recommending ways to improve product and customer strategy.
- Experience working with digital organizations.
- Ability to communicate in Dutch fluently in order to interact in this customer-facing sales role.
Preferred qualifications:
- Understanding of how online marketing works and how data, privacy and platforms are connected to performance.
- Understanding of Marketing Analytics and Cloud Platforms.
- Excellent communication skills, with the ability to become a trustworthy thought leader.
- Passionate about meeting client’s business objectives via foundational tech solutions.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will help advertisers and partners build a solid measurement and data infrastructure foundation which our customers can build their performance and media effectiveness solutions on.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Develop and lead Data and Measurement plans for our prioritized clients to ensure the plan is incorporated into the overall customer plan and ensure executive stakeholder at our client’s buy in of the plan.
- Develop and deliver compelling customer pitches for first-party data solutions and privacy-centric measurement solution (e.g., Enhanced conversions, Google Analytics) to advertisers’ C/B-Levels in Northern Europe.
- Understand the local privacy developments and the potential impact on products and solutions and supporting our advertisers and partners.
- Navigate in ambiguity and autonomously build expertise across product areas, collaborate across functions and executive stakeholders, identify market opportunities and share industry/sector specific feedback to Google’s product teams.
- Initiate and lead scaled initiatives and industry events to drive adoption of Data and Measurement solutions with vertical sales teams, marketing and Google’s Ads Privacy team.
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