Demand Generation Associate

About Blooming Health

Blooming Health empowers social care organizations to connect effectively with their members through our innovative communications platform. We help organizations work more efficiently, engage their populations, and improve outcomes.

We’re seeking a results-driven Demand Generation Associate to execute impactful marketing campaigns, build high-quality lead lists, and drive pipeline growth across key sectors, including health systems, health plans, public health, Community-Based Organizations (CBOs), Area Agencies on Aging (AAAs), and government entities.

Key Responsibilities

Lead Research & List Building

• Identify and build lists of qualified leads in healthcare, social care, public health, CBOs, AAAs, and government sectors.
• Research organizations that match Blooming Health’s Ideal Customer Profile (ICP).
• Identify and verify relevant contacts within target organizations.
• Work with sales and marketing teams to define lead criteria (MQLs, SQLs).
• Maintain and update lead lists, ensuring accurate segmentation and timely follow-up.

Campaign Execution

• Assist in implementing marketing campaigns across channels (email, social media, digital ads, webinars) to generate MQLs and nurture leads.
• Set up, monitor, and report on performance metrics (e.g. open rates, click-through rates, conversions).
• Collaborate with marketing and sales teams to align messaging with ICP needs and pain points.

Content Support

• Collaborate with the content manager to develop emails, landing pages, ads, and social media posts that align with demand generation goals.
• Help tailor messaging to resonate with different buyer personas.

Marketing Automation & CRM

• Use marketing automation tools (e.g., HubSpot, Marketo) to set up workflows, lead scoring, and nurturing sequences.
• Manage CRM records to track lead status and campaign touchpoints.

Data Analysis & Reporting

• Collect and analyze data on campaign performance.
• Provide insights and recommendations to optimize future campaigns and improve ROI.

Collaboration

• Work closely with sales teams to hand off qualified leads and ensure smooth transitions from marketing to sales.
• Coordinate with design and content teams to develop compelling campaign assets.

Contact & Campaign Analysis

• Analyze the quality of contacts generated and campaign performance metrics (e.g. open rates, click-through rates, conversion rates).
• Optimize campaigns based on data insights to increase pipeline growth.

Continuous Improvement

• Suggest and implement improvements in lead qualification, campaign targeting, and nurturing workflows.
• Work with CRM and marketing automation tools to track and manage lead progression.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in demand generation, lead research, or marketing (healthcare/public health experience is a plus).
• Familiarity with CRM, lead generation, and marketing automation tools (e.g. HubSpot, Apollo, CauseIQ, NeverBounce).
• Strong analytical skills and experience using data to inform decisions.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and self-motivated.

Why Join Us?

Purpose-Driven Work: Contribute to a mission that positively impacts healthcare and social care organizations.

Growth Opportunity: Develop your skills and advance your career at a dynamic, fast-growing company.

Collaborative Team: Work closely with passionate, innovative professionals who value creativity and impact.