Vice President of Sales

Blooming Health is on a mission to transform social care for older adults and underserved populations. We partner with community organizations, government agencies, and healthcare stakeholders to automate access to social services and advance health equity. Our multilingual engagement platform enables providers to connect more effectively with hard-to-reach populations, close the loop on referrals, and achieve better outcomes through data-driven outreach.

As we scale rapidly across multiple states, we are looking for a resourceful and execution-focused Vice President of Sales to lead and build a high-performing sales team and strategy.

This is a hybrid role, with a strong preference for candidates based in New York City.

About the Role:

We’re seeking a mission-driven, execution-focused VP of Sales to lead and scale our sales engine. This role is about operationalizing strategy and leading from the front to drive results against revenue targets, managing sales performance, and building a high-performing team and process.

As our first sales leadership hire, you will play a pivotal role in driving revenue growth across both Enterprise (healthcare) and Service provider (Government, nonprofit sectors). You will directly manage Enterprise AEs while building the sales infrastructure, including process, enablement, quotas, KPIs, and compensation, that supports performance across all sales teams. You'll also develop scalable playbooks, forecasting discipline, and partner cross-functionally with marketing, product, and account management to ensure alignment and sustained growth.

This is your opportunity to lead Blooming Health to a scalable, team-driven revenue engine, while contributing directly to our mission of advancing health equity at scale.

Key Responsibilities:

• Sales Strategy & Execution:
• Directly manage and coach a team of high-performing Enterprise AEs
• Set and execute scalable sales strategies across Enterprise and Service Provider segments
• Design and optimize dual GTM motions across Enterprise and Service Provider segments, including regional land-and-expand strategies
• Refine targeting and messaging strategies in partnership with marketing based on regional dynamics and evolving ICPs
• Build and implement a consistent sales process, enablement infrastructure, and pipeline discipline across all sales teams
• Drive forecasting, pipeline velocity, deal review cadence, and quota attainment
• Represent Blooming Health in executive-level conversations with C-level Enterprise buyers
• Performance & Compensation:
• Set quarterly and annual quotas across teams aligned to revenue goals
• Define KPIs and build team performance dashboards to drive accountability
• Collaborate with the CCO on designing and refining compensation structures that align incentives with growth
• Cross-functional GTM Alignment:
• Partner with the Business Development team to align sales playbooks, lead qualification criteria, and segmentation
• Work with Marketing on account-based marketing (ABM), messaging, and campaign strategy
• Collaborate with Product to align the roadmap with customer feedback and sales needs
• Coordinate with Account Management to develop enterprise expansion strategies

Requirements:

• 8+ years of experience in B2B SaaS or health/government tech sales, with 2+ years in a sales leadership role
• Proven track record closing multi-million $ deals with C-level stakeholders in complex sales cycles and multi-stakeholder environments (procurement, RFPs, policy-driven orgs)
• Experience working with population health teams at health systems, Medicaid/Medicare Advantage Health plans, State government agencies, or social care networks (SCNs)
• Experience scaling sales with a formal process and team development in an early-stage environment, with strong cross-functional ownership
• Skilled in sales enablement, pipeline forecasting, and performance coaching