Demand Generation Manager

1 Month ago • All levels

Job Summary

Job Description

The Demand Generation Manager role involves planning and executing marketing activities, collaborating with partners to develop marketing plans, and maintaining relationships with key stakeholders. The role requires managing partner marketing communications, global partner programs, and strategies while evaluating marketing performance. Candidates should possess deep B2B technology knowledge, experience in building demand marketing plans, and proficiency with SFDC and Pardot. This role is based in the Bangalore office, requiring at least 3 days a week on-site presence.
Must have:
  • Develop world-class marketing initiatives
  • Collaborate with senior executives
  • Expert in marketing metrics
  • Experience with SFDC and Pardot
  • Excellent communication skills
  • Ability to travel
Good to have:
  • B2B SaaS experience
  • Experience working with/for GSIs

Job Details

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

This position is a great opportunity for a seasoned marketing professional with a passion for driving and accelerating pipeline, developing segment and partner strategies and implementing the plans and deliverables for partner teams. The Partner Marketing Manager will be responsible for the Partner Business in Asia Pacific, special focus (but not limited) on Japan, Indonesia, Thailand, Singapore, Malaysia, South Korea and India. The objective is to create awareness among a predefined list of partners, generate opportunities for existing partners and to work on creating Go-to-market plans for new solutions within new and existing partners." - Vice President, Demand Generation​

What You´ll Contribute

  • Plan, manage and execute marketing activities within budgetary guidelines and deadlines.
  • Work with partners to develop joint marketing plans based on market trends and competitors.
  • Maintain positive and productive relationship with Partner Account Managers, Regional Partner Directors, Inside Sales, Partner Success Manager and Marketing teams.
  • Support partner events and manage partner marketing communications.
  • Manage global partner program to achieve revenue goals.
  • Provide support in developing partner marketing strategies and campaigns.
  • Evaluate the marketing performance of partners and recommend improvements.

What We’re Seeking

  • Deep knowledge of complex selling environments in the B2B technology world and what it takes to build brand and product awareness and pipeline.
  • Proven track record of developing world class marketing initiatives in a high growth environment.
  • Maturity and skill in collaborating with senior executives, partners, and sales teams to align on goals and work through business challenges.
  • Creative skills in both communications and problem solving.
  • Expert in using metrics and marketing performance measurement and how these are critical to optimize results and ROI in a corporate marketing environment.
  • Knowledge and experience in building demand marketing plans.
  • Be able to plan, execute and track results for any marketing activity.
  • Experienced with SFDC and Pardot.
  • Strategic and results oriented.
  • Independent and resourceful person
  • Extensive marketing/Partner marketing experience. 
  • Experience working with/for GSIs and Financial Services Processors
  • Good understanding of social media & digital marketing.
  • B2B SaaS experience.
  • Excellent written and verbal communication skills and strong attention to detail.
  • Highly organized and experience in project management.
  • Ability to travel.
  • Work for the Bangalore office at least 3 days a week.
  • Bachelor’s degree, preferably in a marketing or related field; Master’s degree or MBA is strongly preferred.

Our Offer to You

  • An inclusive culture strongly reflecting our core values:  Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
  • The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
  • Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
  • An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.


FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy

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About The Company

FICO (NYSE: FICO)is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfil your career potential!

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