Digital Analyst

2 Months ago • 2 Years +

Job Summary

Job Description

As a Digital Analyst, you will manage and optimize paid search, paid social, and programmatic campaigns. You will provide insightful analysis and reporting, participating in strategic discussions to achieve online marketing success for clients. Responsibilities include managing and optimizing digital media campaigns, conducting keyword research, monitoring campaign success, analyzing campaign metrics, providing insights, developing optimization plans, developing client-facing reports, and working closely with team members to meet client goals.
Must have:
  • 2+ years of experience executing paid media campaigns
  • Bachelor’s degree or equivalent experience
  • Ability to self-teach new concepts quickly
  • Excellent time management skills and ability to meet deadlines
  • Experience with advanced analytics reportings and managing large data sets
  • High proficiency in Microsoft Excel, Google Sheets, and Google Docs
  • Experience using the Keyword Planner Tool or other keyword research tools
  • Google Ads Certification
  • Proficient in Facebook Ads, Google Analytics and Google Data Studio
  • Willingness to travel up to 25%
Good to have:
  • Google Analytics Certification
  • Facebook Blueprint certification
  • Experience in executing programmatic buys
  • Conversion Rate Optimization experience

Job Details

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

 

WebMD’s been around since 1998, we’re one of the most recognized and trusted brands of consumer health information, and the leading provider of health information service .We have acquired and own over 30 subsidiary companies, with notable names like Medscape, Krames, PulsePoint, and we’re still growing year after year! WebMD Ignite, a combination of a few of our subsidiaries, is a full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers, essentially covering most of the hospital/healthcare industry. We focus on enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients.

As a Digital Analyst, you will be an integral part of our team by managing and optimizing paid search, paid social and programmatic campaigns. In this role, you will provide insightful analysis and reporting as well as participate in strategic discussions with the team to achieve online marketing success for our clients.
Responsibilities
● Estimate, execute, manage and optimize paid digital media campaigns (e.g. paid search, paid social and programmatic buys)
● Conduct keyword, market, and behavioral opportunity research
● Monitor the success of campaigns using various reporting tools
● Analyze campaign metrics/data and provide insights and suggestions for campaign performance improvement
● Collaborate with team members to develop campaign optimizations plans based on campaign performance
● Develop client-facing performance reports
● Work closely with team members to meet client goals
Qualifications
● Minimum of 2 years experience in executing paid media campaigns
● Minimum of a Bachelor’s degree or equivalent experience
● Ability to self-teach and pick up new concepts quickly
● Excellent time management skills and the ability to meet strict deadlines
● Experience with advanced analytics reportings and managing large data sets
● A high proficiency in Microsoft Excel, Google Sheets, and Google Docs
● Experience using the Keyword Planner Tool or other keyword research tools
● Google Ads Certification
● Proficient in Facebook Ads, Google Analytics and Google Data Studio
● Willingness to travel up to 25%
Compensation Considerations
● Google Analytics Certification
● Facebook Blueprint certification
● Experience in executing programmatic buys
● Conversion Rate Optimization experience

 

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About The Company

The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, WebMDRx, Medscape Education, Frontline Medical Communications, MedSims, MediQuality, QxMD, Vitals.com, Jobson Healthcare, and WebMD Magazine. WebMD and our network of sites and mobile applications for consumers help them take an active role in managing their own health and wellness. Medscape and our network of sites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. In addition, WebMD Health Services provides customizable health and wellness solutions for employers and health plans that help them improve the health of their employee and plan participant populations.

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