Director of User Acquisition – Game Developers (Offerwall)
Job Summary
Job Description
The Director of User Acquisition will lead the development and execution of user acquisition strategies for Xsolla's Offerwall, focusing on driving installs, engagement, and retention for game developers. This role requires expertise in performance marketing, CPA-based advertising, and mobile gaming growth strategies. Responsibilities include strategic planning, managing key accounts, mentoring the team, optimizing campaigns based on key performance indicators (CPI, CPA, LTV, ROAS, retention), collaborating with internal teams and game developers, and staying current with industry trends. The ideal candidate will be a proactive problem-solver with a data-driven approach and a passion for gaming.
Must have:
- Develop and execute UA strategies
- Manage key accounts & mentor team
- Optimize campaigns (CPI, CPA, LTV)
- Collaborate with game developers
- Deep understanding of performance marketing & mobile gaming
6 skills required
Job Details
About Xsolla:
Xsolla is a global leader in video game e-commerce,providing developers and publishers with the tools they need to fund, market,launch,and monitize their games.As we expand in to advertising and user acquisition,our Offerwall is becoming a key tool for game developer to drive user growth and engagement. We are looking for a Director of User Acquisition to spearhead this initiative and help developers scale their player base..
Role Overview:
- The Director of User Acquisition will be responsible for building and executing user acquisition strategies that help game developers drive installs, engagement, and retention through the Xsolla Offerwall. This role requires a deep understanding of performance marketing, CPA-based advertising, and mobile gaming growth strategies. As a "player/coach," you will take a hands-on approach to managing key accounts while also mentoring and guiding others. Success in this role requires moving st, solving problems proactively, and continuously optimizing for growth and efficiency.
Key Responsibilities:
- Strategic Leadership & Player/Coach Mentality
- Develop and execute a comprehensive user acquisition strategy leveraging the Xsolla Offerwall.
- Operate as a "player/coach," directly managing key accounts while mentoring and supporting the team.
- Establish best practices for campaign execution, optimization, and client success.
- Move fast and embrace a problem-solving mindset, quickly addressing challenges and capitalizing on opportunities.
- Partner with Game Developers to Scale UA
- Work closely with game studios and publishers to design and execute high-performing UA campaigns.
- Analyze player acquisition funnels and LTV metrics to optimize campaign effectiveness.
- Provide strategic guidance on CPA models, retention strategies, and monetization opportunities.
- Campaign Optimization & Performance Growth
- Monitor key performance metrics (CPI, CPA, LTV, ROAS, retention) to drive continuous improvements.
- Campaign Optimization & Performance Growth
- Monitor key performance metrics (CPI, CPA, LTV, ROAS, retention) to drive continuous improvements.
- Leverage data insights to refine targeting ,creative strategies,and in-game monetization.
- Test and iterate on ad placements, user incentives, and Offerwall mechanics to maximize conversion rates.
- Adapt quickly to shifting market trends and campaign performance to optimize results in real time.
- Industry & Cross-Team Collaboration
- Collaborate with Xsolla’s product, sales, and engineering teams to enhance the Offerwall’s capabilities.
- Stay ahead of gaming industry trends, evolving UA strategies, and competitive ad networks.
- Build strong relationships with industry stakeholders, from indie devs to AAA studios
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For the Chief of Staff role, we will conduct a background check that may include the following:
- Criminal history check
- Employment verification
- Education verification
- Credit history check
- Professional license verification
Relevance to Job Responsibilities:
The background check is relevant to this position because of the following role responsibilities:
- Handling sensitive financial information/managing budgets/accessing funds
- Accessing confidential company data
- Accessing confidential employee data
- Ensuring compliance with regulatory requirements
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices or your qualifications, please contact careers@xsolla.com.
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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