Engagement & Retention Digital Product Marketing Manager (Contract)

1 Week ago • 5 Years + • Marketing • Campaign Management

About the job

Job Description

This contract role (6 months, potential extension) for an Engagement & Retention Digital Product Marketing Manager involves leading the execution and optimization of e-commerce app engagement campaigns for a global marketplace with over 95 million buyers and 7.5 million sellers. Responsibilities include partnering with cross-functional teams (Product, Brand, Martech Engineering, Legal, Design, Marketing Analytics), streamlining campaign workflows, analyzing performance data, and utilizing CRM tools (Braze, Segment, Litmus, ReturnPath, HTML, SQL). The ideal candidate will have 5+ years of experience in CRM or Marketing Automation, a strong understanding of email deliverability standards, and experience building complex marketing automation campaigns. This fully remote position is based in Brooklyn, NY.
Must have:
  • 5+ years CRM/Marketing Automation experience
  • Complex marketing automation campaign development
  • Data analysis and actionable insights
  • CRM tool expertise (Braze, Segment, etc.)
  • Project management & cross-functional collaboration
Perks:
  • Comprehensive Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefits
  • eLearning and Education Reimbursement
  • Ongoing Training & Development
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Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We’re currently seeking an Engagement & Retention Digital Product Marketing Manager (Contract) for a global marketplace that provides unique and creative goods.

In this exciting 6-month contract opportunity, you’ll join a dynamic Product & Retention Marketing Team, where you’ll play a key role in driving strategic, data-driven campaigns that enhance the in-app experiences for over 95 million buyers and 7.5 million sellers worldwide. This position is fully remote, based in Brooklyn, New York, with the potential for an extension.

Key Responsibilities:

  • Lead the execution and optimization of e-commerce app engagement campaigns, creating customer-centric programs that enhance app experiences and drive buyer retention.
  • Partner with cross-functional teams, including Product Managers, Brand, Martech Engineering, Legal, Design, and Marketing Analytics to plan and manage the CRM App Engagement roadmap.
  • Streamline planning processes and workflows to ensure the seamless execution of app-focused marketing campaigns.
  • Analyze performance data and provide actionable insights to continually improve campaign results.
  • Utilize CRM tools and platforms such as Braze, Segment, Litmus, ReturnPath, HTML, and SQL to build, test, and deploy app campaigns.
  • Manage campaign timelines, occasionally working outside normal business hours (including weekends, late nights, and early mornings) to meet campaign deadlines and urgent messaging needs.

Required Skills and Experience:

  • 5+ years of experience in CRM or Marketing Automation, with a strong track record of building and implementing campaigns across multiple channels.
  • Proven success in developing complex marketing automation campaigns, including the use of connected content calls, web hooks, liquid logic, and canvas.
  • Excellent project management skills with the ability to deliver long-term campaigns successfully and on time.
  • Deep understanding of CAN-SPAM, CASL, GDPR requirements, inbox deliverability standards, and data segmentation & attribution.
  • Experience with CRM tools including Braze, Segment, Litmus, ReturnPath, HTML, and SQL.

Perks & Benefits:

  • Comprehensive Medical, Dental, and Vision Insurance
  • Life Insurance coverage
  • 401k Program
  • Commuter Benefits
  • eLearning and Education Reimbursement
  • Ongoing Training & Development opportunities

To qualify for our benefits package, you must work over 30 hours per week and the assignment must be a minimum of 10 weeks.

If you’re an experienced digital product marketing professional with a passion for e-commerce engagement and retention, we encourage you to apply today! Our recruitment team will guide you through the interview process and advocate on your behalf.

Appplication Deadline - December 31, 2024

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.
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